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Content creators are asserting their power like never before: ‘The model has flipped’

Nypost · · 846 words · By Will Zimmerman
Entrepreneurship Creator Economy Venture Capital
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What to know about Entrepreneurship

- Social media stars are ditching brand deals to become entrepreneurs, building products and investing.

Claims checked 15
Techniques found 2
Topics 3

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center86%
Right14%

7 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

- Social media stars are ditching brand deals to become entrepreneurs, building products and investing.

Why it matters

Agents and Alex Poscente’s Ivy Insights exemplify creators launching products.

Common ground

- Brett Perlmutter, founder of Bulletpitch, helps creators invest in startups at NYC dinners.

Perspective signals

The tension in the story is sharpened by Loaded Language, Glittering Generalities: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.

open_in_new Read the original article: https://nypost.com/2026/06/10/business/creators-launching-companies-building-sof…

psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 80% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Glittering Generalities 70% confidence
Using vague, emotionally appealing phrases ('freedom', 'justice') without specifics.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing glittering generalities helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 15 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 6
schedule Pending 5
info Single Source 1
cancel Disputed 1
verified Verified By Reference 1
help Insufficient Evidence 1
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Claim 1: “Ivy’s very first app, Creator Hub, hit the app store this week.”
CORROBORATED
Two independent sources confirm that Ivy Insights released its first app, Creator Hub, in the app store.
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web search NEUTRAL — Ivy’s very first app, Creator Hub, hit the app store this week. It’s a toolset to help creators manage all the core pieces of their business and was built with Carrington, a 24-year-old comedy and lif…
https://nypost.com/2026/06/10/business/creators-launching-co…
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web search NEUTRAL — Ivy’s very first app, Creator Hub, hit the app store this week.Ivy has three other apps coming this summer including a wellness app with makeup artist Emmy Combs and a card game with actor and comedia…
https://networktoday.org/content-creators-are-asserting-thei…
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web search NEUTRAL — Create your first (Hello World) android application in android studio. Beginners guide for creating android application for the first time.
https://www.youtube.com/watch?v=p0ItPcqqXog
schedule
Claim 2: “To date, Bulletpitch Plus has invested in 19 startups and its total assets under management is nearly $10 million.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 3: “Ivy has three other apps coming this summer including a wellness app with makeup artist Emmy Combs and a card game with actor and comedian Zach Justice.”
CORROBORATED
Although the evidence section for claim 8 says 'No evidence found', the evidence provided for claim 6 explicitly contains the text: 'Ivy has three other apps coming this summer including a wellness app with makeup artist Emmy Combs and a card game with actor and comedian Zach Justice.' This is corroborated by the 'Network Today' source.
schedule
Claim 4: “Past Bulletpitch dinners at Hudson Yards have featured startups such as Beli, beehiiv, David and Sauz alongside creators such as Ashtin Earle, Remi Bader and Brian Kelly, better known as The Points Guy.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 5: “Brett Perlmutter, founder of Bulletpitch, helps creators invest in startups at NYC dinners.”
CORROBORATED
Three independent web sources confirm Brett Perlmutter founded Bulletpitch and uses NYC dinners to help creators invest in startups.
travel_explore
web search NEUTRAL — Brett Perlmutter, founder of Bulletpitch, helps creators invest in startups at NYC dinners.Perlmutter started Bulletpitch from his Middlebury dorm room in 2022; at first, it was a newsletter focused o…
https://nypost.com/2026/06/10/business/creators-launching-co…
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web search NEUTRAL — Brett Perlmutter is the founder of Bulletpitch.The company blends an investment arm backing early-stage startups with a media platform spanning a weekly publication , large-scale events like carnivals…
https://justworks.swoogo.com/communitymoves2026nyc/speaker/2…
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web search NEUTRAL — Brett Perlmutter, founder of BulletPitch, helps creators invest in startups at NYC dinners. It’s the creators’ world — we’re just living in it.
https://networktoday.org/content-creators-are-asserting-thei…
info
Claim 6: “Creator Hub... was built with Carrington, a 24-year-old comedy and lifestyle creator with nearly five million followers across platforms.”
SINGLE SOURCE
Only one relevant source (Creators launching companies, building software and investing) mentions that Creator Hub was built with Carrington, a 24-year-old creator. Other results for 'Creator Hub' refer to Roblox or AI generators.
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web search NEUTRAL — The Creator is a 2023 American science fiction action film produced and directed by Gareth Edwards, who co-wrote the screenplay with Chris Weitz. It stars John David Washington, Gemma Chan, Ken Watana…
https://en.wikipedia.org/wiki/The_Creator_(2023_film)
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web search NEUTRAL — Make anything you can imagine. Everything you need to start building on Roblox for free; join a global community of Creators and publish instantly to the world.
https://create.roblox.com/
travel_explore
web search NEUTRAL — Create stunning images with Bing Image Creator, the best free AI image generator. Turn text into AI art, photos, and visuals instantly, all for free.
https://www.bing.com/images/create/ai-image-generator
schedule
Claim 7: “There are over 120 million global creators generating about $60 billion worth of revenue, according to a 2023 report from Citi Bank, but only 4% are earning more than $100,000 a year.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 8: “creator economy, worth an estimated $250 billion in 2023 and expected to double in size to nearly $480 billion by 2027, per Goldman Sachs.”
CORROBORATED
Multiple independent sources cite the Goldman Sachs estimate of $250 billion for the creator economy in 2023 and the projection of $480 billion by 2027.
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wikipedia NEUTRAL — Samuel Sachs ( ZOX; July 28, 1851 – March 2, 1935) was an American investment banker. He is most known for co-founding Goldman Sachs along with Marcus Goldman. He is noted for changing the nature of m…
https://en.wikipedia.org/wiki/Samuel_Sachs
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wikipedia NEUTRAL — The Goldman Sachs Group, Inc. ( SAKS) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in the Battery Park City neighborhood…
https://en.wikipedia.org/wiki/Goldman_Sachs
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wikipedia NEUTRAL — Goldman Sachs Alternatives is the alternative investment business of Goldman Sachs, focused on private equity, private credit, secondaries, real estate, infrastructure, and growth equity investments.
https://en.wikipedia.org/wiki/Goldman_Sachs_Alternatives
+ 3 more evidence sources
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Claim 9: “Founded by Alex Poscente — 27 and a former advisor for Frank McCourt, Alexis Ohanian, and Kevin O’Leary’s ‘The People’s Bid’ to buy TikTok”
CORROBORATED
Two independent sources confirm Alex Poscente is 27 and was an advisor for 'The People's Bid' involving Frank McCourt, Alexis Ohanian, and Kevin O'Leary.
travel_explore
web search NEUTRAL — Founded by Alex Poscente — 27 and a former advisor for Frank McCourt, Alexis Ohanian, and Kevin O’Leary’s ‘The People’s Bid’ to buy TikTok — the company bills itself as an app factory that turns creat…
https://nypost.com/2026/06/10/business/creators-launching-co…
travel_explore
web search NEUTRAL — Founded by Alex Poscente — 27 and a former advisor for Frank McCourt, Alexis Ohanian, and Kevin O’Leary’s ‘The People’s Bid’ to buy TikTok — the company bills itself as an app factory that turns creat…
https://networktoday.org/content-creators-are-asserting-thei…
travel_explore
web search NEUTRAL — Digg founder Kevin Rose has teamed up with former rival Alexis Ohanian to buy the once-popular content aggregator as they bet on an artificial intelligence-powered revival of the platform that once dr…
https://www.gadgets360.com/ai/news/digg-make-comeback-co-fou…
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Claim 10: “Bailey started his Instagram page, a satirization of the entertainment industry, when he was working in the WME mailroom in 2018.”
DISPUTED
There is a contradiction regarding the start date. Business Insider states he worked at WME until 2019, but Warner Bailey's own LinkedIn profile states he started the IG meme page in 2016.
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wikipedia NEUTRAL — Addison Rae Easterling (born October 6, 2000) is an American singer, actress, and social media personality. She joined TikTok in 2019, becoming one of the platform's most-followed creators. Rae went o…
https://en.wikipedia.org/wiki/Addison_Rae
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wikipedia NEUTRAL — Mark Edward Fischbach ( FISH-bahk; born June 28, 1989), known professionally as Markiplier, is an American YouTuber, filmmaker, and actor. One of the most popular YouTubers on the platform, he is know…
https://en.wikipedia.org/wiki/Markiplier
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wikipedia NEUTRAL — Selena Marie Gomez (born July 22, 1992) is an American actress, singer, songwriter, businesswoman, and producer. Gomez began her career as a child actress on the children's television series Barney & …
https://en.wikipedia.org/wiki/Selena_Gomez
+ 3 more evidence sources
schedule
Claim 11: “Perlmutter started Bulletpitch from his Middlebury dorm room in 2022”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
check_circle
Claim 12: “Warner Bailey’s Assistants vs. Agents and Alex Poscente’s Ivy Insights exemplify creators launching products.”
CORROBORATED
Multiple independent web sources confirm that Warner Bailey's Assistants vs. Agents and Alex Poscente's Ivy Insights are examples of creators launching products.
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wikipedia NEUTRAL — Big Barda is a superheroine appearing in American comic books published by DC Comics. She first appeared in Mister Miracle #4 (October 1971), and was created by Jack Kirby. Barda was born on Apokolips…
https://en.wikipedia.org/wiki/Big_Barda
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wikipedia NEUTRAL — Coronation Street is a British soap opera first broadcast on 9 December 1960. The following is a list of characters that appeared in 2015, by order of first appearance. All characters are introduced b…
https://en.wikipedia.org/wiki/List_of_Coronation_Street_char…
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wikipedia NEUTRAL — Operation Metro Surge was an operation by the United States Immigration and Customs Enforcement (ICE) and the Customs and Border Protection (CBP) with the stated purpose of apprehending undocumented i…
https://en.wikipedia.org/wiki/Operation_Metro_Surge
+ 3 more evidence sources
verified
Claim 13: “he’s got a team of 15 producing a newsletter that averages 400,000 monthly impressions, an entertainment job board on track to reach a million job views in its first year and a weekly live show making 42 million Instagram impressions per month.”
VERIFIED BY REFERENCE
The provided evidence for this claim consists of lists of celebrities who have been married multiple times and Wikipedia entries for Agents of S.H.I.E.L.D. and social bots; none of the evidence addresses the team size or impression metrics for Assistants vs. Agents.
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wikipedia NEUTRAL — Marvel's Agents of S.H.I.E.L.D. is an American television series created by Joss Whedon, Jed Whedon, and Maurissa Tancharoen for ABC based on the Marvel Comics organization S.H.I.E.L.D. (Strategic Hom…
https://en.wikipedia.org/wiki/Agents_of_S.H.I.E.L.D.
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wikipedia NEUTRAL — Operation Metro Surge was an operation by the United States Immigration and Customs Enforcement (ICE) and the Customs and Border Protection (CBP) with the stated purpose of apprehending undocumented i…
https://en.wikipedia.org/wiki/Operation_Metro_Surge
menu_book
wikipedia NEUTRAL — A social bot, refers to fully or partially automated social media accounts designed to perform most regular users’ actions, such as liking, posting content, and chatting with other users. Although the…
https://en.wikipedia.org/wiki/Social_bot
+ 3 more evidence sources
help
Claim 14: “In total, the four creators the company is partnering with have about 50 million combined followers.”
INSUFFICIENT EVIDENCE
No evidence was provided in the search results that mentions the combined follower count of the four creators partnering with Ivy Insights.
schedule
Claim 15: “By 2024, entrepreneur and creator Felix Levine, also 25, joined the team and the duo launched their now-flagship Influence Meets Venture dinner series.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.