Propaganda Techniques
45 techniques in our taxonomy, grouped by category.
Credibility Attacks
Dismissing someone's argument because their behavior contradicts it.
Preemptively presenting negative information about someone to discredit their future statements.
Deflection
Projecting positive or negative qualities of one thing onto another to make it accepted or rejected.
Emotional Appeals
Overstating facts or claims to create a stronger emotional response.
Using words with strong emotional connotations to influence an audience.
Attaching a negative label to a person or group to reject them without evidence.
Information Manipulation
Removing a statement or event from its original context to distort its meaning.
Using mild or indirect language to obscure the severity or nature of something.
Attributing a statement to someone who did not say it, or quoting out of context.
Creating an illusion of widespread agreement that does not exist.
Presenting real numbers in a deceptive way (wrong base rate, cherry-picked timeframe).
Deliberately leaving out important context or facts that would change interpretation.
Logical Fallacies
Citing an authority figure as evidence, even when the authority is not qualified on the topic.
Arguing something is good because it is 'natural' or bad because it is 'unnatural'.
Persuading the audience by suggesting that many people already support the idea.
Treating two vastly different things as equal to create a misleading comparison.
Drawing broad conclusions from a small or unrepresentative sample.
Introducing an irrelevant topic to divert attention from the original issue.
Arguing that one event will inevitably lead to extreme consequences without evidence.
Dismissing criticism by pointing out the accuser does the same thing.
Rhetorical Techniques
Arguing something is right because it has always been done that way.
Placing the most newsworthy information deep in the article to minimize its impact.
Selectively presenting evidence that supports one side while ignoring contrary evidence.
Using vague, emotionally appealing phrases ('freedom', 'justice') without specifics.
Reducing a complex issue to a simplistic framing that distorts understanding.
Using a trite phrase to end debate ('it is what it is', 'agree to disagree').