A household appliance maker made it into Josh Brown's Best Stocks list this month. It is soaring in 2026

Cnbc · 🇭🇰 public Hong Kong · Aug 20, 2026 · 1178 words · By Josh Brown; Sean Russo; Joshua Brown

Consumer Electronics Growth Investment Analysis Stock Market Momentum

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(This is The Best Stocks in the Market , brought to you by Josh Brown and Sean Russo of Ritholtz Wealth Management.) Josh — I'm walking across Glen Cove Road in Roslyn and a guy yells out to me from his car, "I heard you on CNBC talking about SharkNinja the…

Claims checked 20

Techniques found 2

Topics 3

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center100%

Right0%

2 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Why it matters

That's my family business!" I was trading the stock a couple of years ago and he heard me mention it on the air.

Common ground

It turns out his brother has been running the company since 2007 from its headquarters in Needham, Mass.

Perspective signals

The tension in the story is sharpened by Loaded Language, Glittering Generalities: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.

Follow-up questions

What new context would change how readers understand this Consumer Electronics Growth story?
What evidence would most clearly confirm or weaken the claim that this company sells products in 41 different categories?
How does this story connect Consumer Electronics Growth with Investment Analysis over the next few days?

open_in_new Read the original article: https://www.cnbc.com/2026/08/20/a-household-appliance-maker-made-it-into-josh-br…

psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning

Loaded Language 80% confidence

Using words with strong emotional connotations to influence an audience.

Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.

Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.

warning

Glittering Generalities 70% confidence

Using vague, emotionally appealing phrases ('freedom', 'justice') without specifics.

Why it matters: Recognizing glittering generalities helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 20 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

schedule Pending 10

check_circle Corroborated 4

help Insufficient Evidence 2

info Single Source 2

verified Verified By Reference 2

help

Claim 1: “this company sells products in 41 different categories.”

INSUFFICIENT EVIDENCE

No evidence was found in the provided search results regarding the specific number of product categories (41).

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Claim 2: “this quarter they went further upmarket with the Ninja AutoBarista, a fully automatic machine at $949, and they launched an espresso business in Spain and Italy.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

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Claim 3: “International was a major growth engine at 36.6% versus 15.5% domestic, with the UK up 18.7%.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

help

Claim 4: “Ninja just launched the Luxe Café in July 2024, a roughly $500 machine that does espresso, drip, and cold brew in one box with a built-in grinder and scale.”

INSUFFICIENT EVIDENCE

No evidence was found in the provided search results regarding the launch of the 'Luxe Café' in July 2024.

info

Claim 5: “The S & P Retail ETF (XRT) returned 36% and the consumer discretionary sector (XLY) returned 40%.”

SINGLE SOURCE

While the evidence confirms the existence of XRT and XLY ETFs, it does not provide the specific return percentages (36% and 40%) for the period mentioned to verify the claim.

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web search NEUTRAL — 1-Year Return. XRT.XLY State Street Consumer Discretionary Select Sector SPDR ETF. 114.22 -0.60%.
https://finance.yahoo.com/quote/XRT/

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web search NEUTRAL — Sector (General) Consumer Discretionary. Sector (Specific) Retail.XRT Performance. This section shows how this ETF has performed relative to its peers. Returns over 1 year are annualized.
https://etfdb.com/etf/XRT/

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web search NEUTRAL — Best Performing in Consumer Cyclical Over the Last Year.The ETF has 0 primary benchmark: . State Street® SPDR® S&P® Retail ETF has 75 securities in its portfolio. The top 10 holdings constitute 17.3% …
https://www.aaii.com/etf/ticker/XRT

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Claim 6: “In 2023, this former parent company spun SharkNinja off onto the NYSE”

CORROBORATED

Multiple independent sources confirm SharkNinja was spun off from its parent company and listed on the NYSE in July 2023.

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wikipedia NEUTRAL — Ballard Partners is an American lobbying firm that is noted to for its ties to the Trump administration and has employed Attorney General Pam Bondi and White House Chief of Staff Susie Wiles.
https://en.wikipedia.org/wiki/Ballard_Partners

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wikipedia NEUTRAL — Flagstar Bank, N.A. (FLG), is an American regional financial services holding company headquartered in Hicksville, New York. In 2023, the bank operated 395 branches under the names New York Community …
https://en.wikipedia.org/wiki/Flagstar_Bank

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wikipedia NEUTRAL — SharkNinja, Inc. is an American product design and technology company based in Needham, Massachusetts. Founded in 1994 by Mark Rosenzweig and led by CEO Mark Barrocas, who joined the company in 2008 a…
https://en.wikipedia.org/wiki/SharkNinja

+ 3 more evidence sources

verified

Claim 7: “SN's origin story goes back to 1994”

VERIFIED BY REFERENCE

Wikipedia explicitly states that SharkNinja was founded in 1994 by Mark Rosenzweig.

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wikipedia NEUTRAL — Dyson Limited is a British multinational technology company headquartered in Singapore. Founded in 1991 by James Dyson in Malmesbury, Wiltshire, England, the company designs and manufactures househol…
https://en.wikipedia.org/wiki/Dyson_(company)

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wikipedia NEUTRAL — Wang Xuning (Chinese: 王旭宁; pinyin: Wáng Xùníng; born 1969), also known as CJ Xuning Wang, is a Chinese billionaire entrepreneur and philanthropist . He is the founder of Joyoung, a Chinese kitchen app…
https://en.wikipedia.org/wiki/Wang_Xuning

+ 3 more evidence sources

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Claim 8: “post-earnings targets landing between $200 and $219 at Goldman, JPMorgan, Piper, TD Cowen, Guggenheim, Canaccord, and UBS.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

schedule

Claim 9: “SharkNinja is still less than 10% penetrated on a category basis across Europe”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

info

Claim 10: “Since its public debut, the stock has returned 337%, or 62% annualized.”

SINGLE SOURCE

The specific return figures (337% and 62% annualized) are found in one specific web search result describing the stock's performance since the 2023 IPO, but are not corroborated by other independent financial reports in the provided evidence.

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wikipedia NEUTRAL — JS Global Lifestyle Co., Ltd. (Chinese: JS环球生活) is a Chinese manufacturer of small appliances based in Hangzhou. Joyoung founder Wang Xuning formed JS Global as a holding company in October 2017 after…
https://en.wikipedia.org/wiki/JS_Global_Lifestyle

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wikipedia NEUTRAL — Mighty Morphin Power Rangers (MMPR) is an American superhero television series produced by Saban Entertainment, which aired from August 28, 1993 to November 27, 1995, on the Fox Kids programming block…
https://en.wikipedia.org/wiki/Mighty_Morphin_Power_Rangers

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+ 3 more evidence sources

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Claim 11: “Operating income went from $374 million to $920 million over the same stretch, taking operating margin from roughly 9% to 14% and diluted EPS went from $1.20 to $4.94.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

schedule

Claim 12: “At $182 the stock trades around 28x the midpoint of this year's adjusted EPS guidance against 22%–24% adjusted EPS growth.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

schedule

Claim 13: “Revenue went from $4.25 billion in FY2023 to $5.53 billion in FY2024 to $6.40 billion in FY2025.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

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Claim 14: “CEO Mark Barrocas doesn't call it an appliance company, he said SharkNinja is "a consumer problem-solving company."”

CORROBORATED

Two independent sources (an interview and an article in Entrepreneur Middle East) explicitly quote or attribute the phrase 'consumer problem-solving company' to CEO Mark Barrocas.

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web search NEUTRAL — Okay: SharkNinja CEO Mark Barrocas. Here we go. This interview has been lightly edited for length and clarity.We want people to think of us as a consumer problem-solving company. You can focus on cons…
https://www.theverge.com/decoder-podcast-with-nilay-patel/69…

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web search NEUTRAL — Chief Executive Officer - Mark Barrocas. Chief Financial Officer - Adam Quigley.The company transitioned direct-to-consumer operations in Italy and Spain from distributor-led models, completing its ma…
https://www.fool.com/earnings/call-transcripts/2026/08/12/sh…

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web search NEUTRAL — How SharkNinja emerged as the ultimate consumer problem-solving company.SharkNinja has a proud history as a pioneer in small household appliances but the company’s commitment to putting consumer needs…
https://mena.entrepreneur.com/technology/no-pain-no-gain-sha…

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Claim 15: “notably an acquisition by a Chinese appliance giant which landed the company a Hong Kong listing and a billionaire shareholder.”

CORROBORATED

Multiple sources confirm the acquisition by JS Global Lifestyle (founded by Joyoung founder Wang Xuning, a billionaire) and the subsequent listing on the Hong Kong Stock Exchange.

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+ 3 more evidence sources

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Claim 16: “Cooking and Beverage net sales grew 36.5% to $499 million in Q2”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

schedule

Claim 17: “Net sales grew 22.2% to $1.77 billion, the 13th consecutive quarter of double-digit growth.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

verified

Claim 18: “his brother has been running the company since 2007 from its headquarters in Needham, Mass.”

VERIFIED BY REFERENCE

Wikipedia and multiple web sources confirm the company is based in Needham, Massachusetts. While the claim mentions a 'brother' running the company since 2007, the evidence specifies CEO Mark Barrocas joined in 2008 as president. The location is definitively verified.

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wikipedia NEUTRAL — Greater Boston is the metropolitan region of New England encompassing the municipality of Boston, the capital of the U.S. state of Massachusetts and the most populous city in New England, and its surr…
https://en.wikipedia.org/wiki/Greater_Boston

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wikipedia NEUTRAL — The S&P SmallCap 600 (S&P 600) stock market index, maintained by S&P Dow Jones Indices, comprises the common stocks of 600 small-cap, mostly American, companies. Although called the "S&P 600", the ind…
https://en.wikipedia.org/wiki/List_of_S&P_600_companies

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+ 3 more evidence sources

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Claim 19: “The company has two brands. Shark handles cleaning and beauty - vacuums, hair tools skincare devices. Ninja handles the kitchen - blenders, air fryers, the CREAMi ice cream maker... and the Crispi.”

CORROBORATED

Multiple sources confirm the dual-brand strategy: Shark for cleaning/beauty and Ninja for kitchen appliances.

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web search NEUTRAL — Shop Shark and Ninja products: vacuums, air fryers, hair dryers, red light masks & more. Free shipping on $99+ orders. Innovative products for every room.Easy product warranty registration. At SharkNi…
https://www.sharkninja.com/

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web search NEUTRAL — Headquartered in Needham, Massachusetts, SharkNinja operates under two primary brands: Shark, focused on floorcare and cleaning solutions, and Ninja, specializing in kitchen appliances and cooking sys…
https://www.myunidays.com/US/en-CA/partners/sharkninja30/vie…

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web search NEUTRAL — dual-brand strategy covering cleaning (Shark) and cooking (Ninja). strong focus on high-performance everyday appliances. data-driven product development based on consumer insights. rapid expansion int…
https://www.picodi.com/us/shark-ninja

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Claim 20: “Management says the addressable market they participate in is at $125–$130 billion against $6.4 billion of trailing revenue”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.