“Eating meat and other animal products can have negative effects on our health, the environment and animal welfare.”

“Eating a more plant-based diet rich in wholefoods could prevent 27% of human deaths worldwide, according to the EAT–Lancet Commission on healthy, sustainable, and just food systems.”

“Some European governments, such as Denmark, are introducing legislation that incentivises citizens to buy and eat plant-based food.”

“48.5% of our participants said they had thought about this. Surprisingly, 50.4% of those participants actually did stop eating meat for some period of time.”

“Most young people who stopped eating meat during their school years resumed eating it later.”

“Parental support was key – it was more important than all the other psychological factors we looked at, including people’s attitudes towards animals and their disgust towards meat.”

“Carefully planned plant-based diets can support healthy living at every age and provide a diversity of dietary fibres important for gut health.”

“On average shoppers spend less on a whole foods plant-based grocery shop than an animal-based trolley.”

“Plant-based diets may lack key nutrients like iron, vitamin B12, vitamin D, and calcium, which are essential for development and health.”

“Retrospective methods used in the study may lead to inaccuracies due to potential misremembering of past behaviors.”