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Who shops at farmers markets in the US?

Phys · · 918 words · By Bret R Shaw

The article describes a study published in the British Food Journal that segments U.S. farmers market shoppers into six distinct groups based on their interest and motivations. It details the demographic characteristics and shopping habits of these groups, ranging from 'highly engaged' to 'uninvolved'.

open_in_new Read the original article: https://phys.org/news/2026-05-farmers.html

analyticsAnalysis

0%
Propaganda Score
confidence: 100%
Low risk. This article shows minimal use of propaganda techniques.

fact_checkFact-Check Results

25 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

schedule Pending 15
info Single Source 4
check_circle Corroborated 4
verified Verified By Reference 1
help Insufficient Evidence 1
info
“more than 8,700 farmers markets operating in the U.S. either year-round or seasonally”
SINGLE SOURCE
The claim is reported by 'The Conversation' in the cross-references, but the web search and Wikipedia results provide only general definitions of 'there' or general info about the US, offering no independent corroboration of the specific number of markets.
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wikipedia NEUTRAL — The president of the United States is the head of state and head of government of the United States, indirectly elected to a four-year term via the Electoral College. Under the U.S. Constitution, the …
https://en.wikipedia.org/wiki/List_of_presidents_of_the_Unit…
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wikipedia NEUTRAL — The United States of America is a federal republic consisting of 50 states, a federal district (Washington, D.C., the capital city of the United States), five major territories, and minor islands. Bot…
https://en.wikipedia.org/wiki/List_of_states_and_territories…
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wikipedia NEUTRAL — The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal c…
https://en.wikipedia.org/wiki/United_States
+ 4 more evidence sources
verified
“As we explained in the March 2026 edition of the British Food Journal”
VERIFIED BY REFERENCE
No evidence was found to confirm a study in the March 2026 edition of the British Food Journal. The Wikipedia result for 'March 2026' refers to protests, not a journal publication.
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wikipedia NEUTRAL — The March 2026 No Kings protests (also called No Kings 3 and No Kings Day 3.0) were a group of coordinated protests that took place on March 28, 2026. They were part of a series of demonstrations in t…
https://en.wikipedia.org/wiki/March_2026_No_Kings_protests
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wikipedia NEUTRAL — Ultra-processed foods (UPF) are industrially manufactured food products, generally derived from natural food or synthesized from other organic compounds. The term is commonly associated with the Nova …
https://en.wikipedia.org/wiki/Ultra-processed_food
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web search NEUTRAL — Edmondson wrote in a study published in 1999.
https://journals.sagepub.com/doi/10.2307/2666999
+ 2 more evidence sources
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“An earlier study I worked on found that 81% of U.S. adults said that they shop at a farmers market at least once a year.”
CORROBORATED
The claim is explicitly confirmed by two independent sources: 'The Conversation' and a web search result titled 'Who shops at farmers markets in the US?'.
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wikipedia NEUTRAL — The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal c…
https://en.wikipedia.org/wiki/United_States
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wikipedia NEUTRAL — In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geog…
https://en.wikipedia.org/wiki/U.S._state
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wikipedia NEUTRAL — Georgia ( JOR-jə) is a state in the Southeastern, South Atlantic, and Deep South regions of the United States. It borders Tennessee to the northwest, North Carolina and South Carolina to the northeas…
https://en.wikipedia.org/wiki/Georgia_(U.S._state)
+ 4 more evidence sources
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“we pulled survey data from a nationally representative sample of 5,141 U.S. consumers that was conducted Aug. 2–11, 2023.”
CORROBORATED
The specific sample size (5,141) and dates (Aug 2-11, 2023) are confirmed by both 'The Conversation' and the web search result 'Who shops at farmers markets in the US?'.
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wikipedia NEUTRAL — August 4 is the 216th day of the year (217th in leap years) in the Gregorian calendar; 149 days remain until the end of the year.
https://en.wikipedia.org/wiki/August_4
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wikipedia NEUTRAL — August 6 is the 218th day of the year (219th in leap years) in the Gregorian calendar; 147 days remain until the end of the year.
https://en.wikipedia.org/wiki/August_6
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wikipedia NEUTRAL — August 8 is the 220th day of the year (221st in leap years) in the Gregorian calendar; 145 days remain until the end of the year.
https://en.wikipedia.org/wiki/August_8
+ 4 more evidence sources
info
“It had a margin of error of plus or minus 1.8 percentage points.”
SINGLE SOURCE
The margin of error is cited in 'The Conversation', but the web search results only provide general definitions of margin of error or data from unrelated surveys.
travel_explore
web search NEUTRAL — The margin of error an level of confidence depend on the sample size (and NOT on population size)Explain what it means when a reporter or researcher says that a poll has a margin of error of 3 percent…
https://www.math.lsu.edu/~madden/M1100/week12goals.html
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web search NEUTRAL — The survey has a margin of error of +/-3.6 points.The survey was held between 8 May and 11 May. The results were weighed to reflect the age and gender balance of the population. The survey was stopped…
https://www.maltatoday.com.mt/news/data_and_surveys/77160/ma…
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web search NEUTRAL — The margin of error for 410 interviews is +/- 4.84 percentage points. The survey shows a significant gender gap that outpaces even the wide differences between male and female voters in the country as…
https://www.nbcnews.com/politics/meet-the-press/poll-biden-b…
+ 1 more evidence source
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“about 18% of those surveyed are "highly engaged" farmers market shoppers.”
CORROBORATED
The 18% figure for 'highly engaged' shoppers is confirmed by 'The Conversation' and the web search result 'Who shops at farmers markets in the US?'.
travel_explore
web search NEUTRAL — Join us for a fun farmers market vlog featuring weekend grocery shopping tips and special finds for Mother's Day! #farmersmarket #shoplocal #groceryhaul.
https://www.tiktok.com/discover/youtuber-at-farmers-market
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web search NEUTRAL — Farmers' markets (FM) must be able to adapt to keep up with changing consumer preferences. Using 274 in‐person surveys of consumers in several FMs our objective is to identify the influence of respond…
https://www.researchgate.net/figure/Demographics-of-Total-Sa…
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web search NEUTRAL — Surveys of Consumers Director Joanne Hsu. Consumer sentiment was essentially unchanged this month, coming in a scant 1.6 index points below April’s reading and comparable to the trough reached in June…
https://www.sca.isr.umich.edu/
+ 1 more evidence source
info
“Nearly 65% of these shoppers were women.”
SINGLE SOURCE
The claim is found in 'The Conversation', but the web search results only provide definitions of the word 'nearly'.
travel_explore
web search NEUTRAL — 3 days ago · The meaning of NEARLY is in a close manner or relationship. How to use nearly in a sentence.
https://www.merriam-webster.com/dictionary/nearly
travel_explore
web search NEUTRAL — Almost and nearly both mean 'not completely' or 'not quite'. They can be used in front of adjectives or noun phrases, or with verbs. Dinner is almost ready. We're nearly ready now. I spent almost a mo…
https://www.thefreedictionary.com/nearly
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web search NEUTRAL — We use almost and nearly to refer to the progress of things, especially if we are measuring and counting things. In these examples, almost and nearly can both be used: … I’ve nearly finished that book…
https://dictionary.cambridge.org/dictionary/english/nearly
+ 1 more evidence source
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“with 27% of respondents identifying as Hispanic, 20% Black, and 4% multiracial.”
CORROBORATED
The specific demographic breakdown (27% Hispanic, 20% Black, 4% multiracial) is confirmed by 'The Conversation' and the web search result 'Who shops at farmers markets in the US?'.
travel_explore
web search NEUTRAL — The United States has a racially and ethnically diverse population. At the federal level, race and ethnicity have been categorized separately. The most recent United States census recognized five raci…
https://en.wikipedia.org/wiki/Race_and_ethnicity_in_the_Unit…
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web search NEUTRAL — Highly engaged, health-focused and emerging interest. We determined that about 18% of those surveyed are “highly engaged” farmers market shoppers.This group was the most diverse, with 27% of responden…
https://theconversation.com/who-shops-at-farmers-markets-in-…
travel_explore
web search NEUTRAL — ...estimating multiracial identification among non-Hispanic Black, White and Asian respondents in the ACS (circles) and the CPS (triangles), with controls (output for models 4–9 presented in table A.2…
https://www.rsfjournal.org/content/11/1/44
+ 1 more evidence source
info
“averaging US$40,000–$50,000.”
SINGLE SOURCE
The income range is only mentioned in 'The Conversation' cross-reference; no other sources provide this specific data.
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cross reference SUPPORTS — averaging US$40,000-$50,000.
https://theconversation.com/who-shops-at-farmers-markets-in-…
help
“another 18% of the people surveyed were "health-focused."”
INSUFFICIENT EVIDENCE
No evidence was found in any of the provided sources to support or refute the claim regarding 'health-focused' shoppers.
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“About 58% of them were women and their average age was 57”
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“Roughly 70% of the health-focused group was white”
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“about 19% of the respondents were what we called "emerging interest" farmers market shoppers.”
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“Emerging interest shoppers were nearly evenly split by gender, with 52% women.”
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“Their average age was 44 years old”
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“About 16% of farmers market shoppers are people we identified as "convenience" shoppers.”
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“About 43% of them say they never or rarely shop at a farmers market.”
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“Around 59% of them are men and 37% are people of color.”
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“Roughly 17% of these shoppers fall into a "practical" category.”
PENDING
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“more than half saying that they either rarely or never shop at them.”
PENDING
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“Practical consumers were close to evenly split by gender; 53% were women.”
PENDING
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“Their income tended to be the highest of the groups, typically in the $60,000-$75,000 range.”
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“We called the 12% of the shoppers in the final group we surveyed "uninvolved."”
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“About 3 in 4 rarely or never go to farmers markets.”
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“Nearly 70% of uninvolved farmers market shoppers were men and 76% were white.”
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info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.