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‘Watching us is like watching a cousin’: the online creators reshaping Africa’s news ecosphere

The Guardian · · 1288 words · By Rachel Savage; Carlos Mureithi; Eromo Egbejule
open_in_new Read the original article: https://www.theguardian.com/world/2026/may/09/africa-influencers-news-consumptio…

fact_checkFact-Check Results

15 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

info Single Source 8
schedule Pending 5
help Insufficient Evidence 2
info
“Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo.”
SINGLE SOURCE
The claim is explicitly stated in a Guardian article. While other search results confirm Amahle-Imvelo Jaxa is a content creator, they do not specifically mention the video about South African peacekeepers in the DRC.
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web search NEUTRAL — L ast year Amahle-Imvelo Jaxa posted a TikTok video about South African peacekeepers in the Democratic Republic of the Congo. She explained an argument that had erupted between the South African ...
https://www.theguardian.com/world/2026/may/09/africa-influen…
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web search NEUTRAL — Jaxx_Amahle (@jaxxofalltrades_sa) on TikTok | 7.2M Likes. 336K Followers. Professional Yapper. Current Affairs Enthusiast. Don't take me too seriously.Watch the latest video from Jaxx_Amahle (@jaxxofa…
https://www.tiktok.com/@jaxxofalltrades_sa
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web search NEUTRAL — Welcome to Jaxx of All Trades. The podcast where we break down everything from politics and pop culture to deep dives on global affairs, business, and the digital world. Expect thought-provoking ...
https://www.youtube.com/@JaxxOfAllTrades_SA
info
“The video went viral and she racked up 100,000 followers in three days.”
SINGLE SOURCE
Search results confirm Jaxa is a popular creator, but none of the provided evidence mentions the specific detail of gaining 100,000 followers in three days.
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web search NEUTRAL — 47 Likes, TikTok video from sowetan.s.mag (@sowetan.s.mag): “Current affairs and politics commentator Amahle-Imvelo Jaxa reflects on why being named a Humanz Top 20 content creator is such a significa…
https://www.tiktok.com/@sowetan.s.mag/video/7611800502728314…
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web search NEUTRAL — Jaxx Amahle, real name Amahle-Imvelo Jaxa, is one of the hottest names to know and follow in 2025 and for good reason. As an events curator behind some of South Africa’s most popular gatherings and a …
https://creatorinsider.co.za/2025/04/04/creator-spotlight-ja…
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web search NEUTRAL — Get 1000+ Free TikTok Followers instantly with Buy.Fans! Our active and real users guarantee daily growth. Try now for guaranteed results!
https://buy.fans/free-tiktok-followers/
info
“According to the 2025 global Digital News Report by the Reuters Institute, social media users in South Africa, Kenya and Nigeria... were much more likely to report paying attention to news creators than their equivalents in much of northern Europe and Japan.”
SINGLE SOURCE
The claim is explicitly stated in The Guardian article citing the 2025 Reuters Institute report. Another source mentions the 2025 report generally regarding news creators in Africa, but the specific comparison to northern Europe and Japan is only in the one source.
travel_explore
web search NEUTRAL — According to the 2025 global Digital News Report by the Reuters Institute, social media users in South Africa, Kenya and Nigeria (the three African countries in the survey) were much more likely to re…
https://www.theguardian.com/world/2026/may/09/africa-influen…
travel_explore
web search NEUTRAL — Digital News Report 2025/Reuters Institute (The Conversation).Audiences are paying more attention to news creators in African countries, as well as many Asian and Latin American markets and the US.
https://www.theherald.co.za/news/2025-11-28-news-influencers…
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web search NEUTRAL — A Reuters Institute report on trust in the news media (Ross Arguedas et al., 2023) found that working class people in the UK, for instance, often felt misrepresented and mistreated by the news media, …
https://reutersinstitute.politics.ox.ac.uk/news/people-are-t…
info
“In Nigeria, 61% of respondents said they paid attention to news creators, just ahead of Kenya (58%), which in turn was far ahead of Indonesia, which was third, at 44%. The figure for South Africa was 39%.”
SINGLE SOURCE
While sources confirm the existence of a 2025 Reuters Institute report and that it discusses news creators in Africa, the specific percentages (61%, 58%, 44%, 39%) are not present in the provided evidence snippets.
travel_explore
web search NEUTRAL — According to the 2025 global Digital News Report by the Reuters Institute, social media users in South Africa, Kenya and Nigeria (the three African countries in the survey) were much more likely to re…
https://www.theguardian.com/world/2026/may/09/africa-influen…
travel_explore
web search NEUTRAL — Proportion that pay attention to news creators an mainstream news brands in social media and video networks (Digital News Report 2025/Reuters Institute). 2. Prominent news creators tend to be men. Thi…
https://www.theherald.co.za/news/2025-11-28-news-influencers…
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web search NEUTRAL — This report highlights social media users worldwide, countries with the most users, trends, and more. Top Social Media Usage Statistics 2026. There are approximately 5.66 billion social media users, r…
https://www.demandsage.com/social-media-users/
info
“Jaxa, 32, started posting explainer videos after an argument with her brother, who is 10 years younger than her”
SINGLE SOURCE
The provided search results for this claim are completely irrelevant (discussing Giovanni Trapattoni) and do not provide information about Jaxa's age or her brother.
travel_explore
web search NEUTRAL — Zweimal FC Bayern München und einmal Cagliari Calcio 1994 ging Giovanni Trapattoni erstmals ins Ausland und wurde Trainer des amtierenden deutschen Meisters FC Bayern München.
https://de.wikipedia.org/wiki/Giovanni_Trapattoni
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web search NEUTRAL — Jan 28, 2025 · Die legendäre Wutrede von Giovanni Trapattoni, die 1998 in einer Pressekonferenz des FC Bayern München stattfand, ist bis heute ein absolut bedeutender Moment in der Bundesliga-Geschich…
https://www.fussballfieber.de/p/e3avje/giovanni-trapattoni-w…
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web search NEUTRAL — Mar 17, 2024 · Seine Schimpftirade als Bayern-München -Trainer mit Sätzen wie „Was erlauben Struuunz?“, „Schwach wie eine Flasche leer“ und „Ich habe fertig“ kommt hierzulande den meisten Fans in den …
https://www.transfermarkt.de/vom-gentleman-zur-kultfigur-tra…
info
“Jaxa... has degrees in philosophy, politics and economics and international relations”
SINGLE SOURCE
One source explicitly states she has a degree in Politics, Philosophy, and Economics. The claim also mentions International Relations, which is not explicitly confirmed in the snippets, though the PPE degree is.
travel_explore
web search NEUTRAL — Philosophy, politics and economics, or politics, philosophy and economics (PPE), is an interdisciplinary degree that combines study from three disciplines. The first institution to offer degrees in PP…
https://en.wikipedia.org/wiki/Philosophy,_politics_and_econo…
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web search NEUTRAL — In this video, we caught up with host of the @JaxxOfAllTrades_SA podcast and influencer, Amahle-Imvelo Jaxa at the recent #JSESheInvests Conference to ta...
https://www.youtube.com/watch?v=Ydxfe6_6miY
travel_explore
web search NEUTRAL — Amahle (Amahle-Imvelo Jaxa) bridges the gap between youth culture and current affairs with her witty, digestible TikTok videos. With a degree in Politics, Philosophy, and Economics, she simplifies com…
https://iol.co.za/lifestyle/2025-12-31-2025s-most-influentia…
info
“In the 2022 census, 21% of households reported not having internet access, many in rural areas.”
SINGLE SOURCE
The search results for '2022' are general Wikipedia/History entries and do not contain the specific statistic regarding South African household internet access.
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web search NEUTRAL — The world population reached eight billion people in 2022. The year also witnessed numerous natural disasters, including two devastating Atlantic hurricanes (Fiona and Ian), and the most powerful volc…
https://en.wikipedia.org/wiki/2022
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web search NEUTRAL — United States 2022 – Calendar with American holidays. Yearly calendar showing months for the year 2022. Calendars – online and print friendly – for any year and month
https://www.timeanddate.com/calendar/?year=2022&country=1
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web search NEUTRAL — 2022: Discover what happened in this year with HISTORY’s summaries of major events, anniversaries, famous births and notable deaths.
https://www.history.com/a-year-in-history/2022
info
“Valerie Keter got into news creation by chance in 2023 after watching Shaka iLembe, a South African historical drama series on King Shaka of the Zulu Kingdom.”
SINGLE SOURCE
The claim is explicitly stated in The Guardian article. Other sources confirm the existence of the show 'Shaka iLembe', but not Valerie Keter's specific motivation for starting news creation.
travel_explore
web search NEUTRAL — Valerie Keter got into news creation by chance in 2023 after watching Shaka iLembe, a South African historical drama series on King Shaka of the Zulu Kingdom.
https://www.theguardian.com/world/2026/may/09/africa-influen…
travel_explore
web search NEUTRAL — From a night of passion to a brutal war that shook the nation, Shaka iLembe tells the majestic story of a great king. Embrace the world of kings and queens on Mzansi Magic from Sunday 18 June at 20:00…
https://rutube.ru/video/ebf09a31b420d681d7c4549638183003/
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web search NEUTRAL — Videos. Shaka iLembe - Season 1, Episode 1. 1:03:00.Series x Amor a Turquía en Español. 894 views.
https://ok.ru/video/11773989948057
help
“A study released on 4 May by the Media Council of Kenya said most Kenyans rely on social media as their source of news.”
INSUFFICIENT EVIDENCE
No evidence was found in the search results for a Media Council of Kenya study released on May 4.
help
“Her most popular video, titled “Why Europe Colonised Africa Easily”, has had 3.7m views on Instagram.”
INSUFFICIENT EVIDENCE
No evidence was found in the search results regarding Valerie Keter's Instagram video views or the specific title mentioned.
schedule
“The 31-year-old said her main audience is people aged 25 to 34.”
PENDING
schedule
“Bello “Dan Bello” Galadanchi became a self-described news addict after a Boko Haram bombing of a UN building in Abuja in 2011.”
PENDING
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“Today, the 38-year-old Beijing-based schoolteacher’s videos in Hausa, Nigeria’s most spoken language, and subtitled in English – its official one”
PENDING
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“Galadanchi is one of a crop of super-influencers, with more than 2 million followers on TikTok.”
PENDING
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“The viral #EndSars anti-police brutality protests of October 2020 was also a turning point.”
PENDING
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.