Claim 3: “We and our partners process data for the following purposes: Actively scan device characteristics for identification, Advertising, Analytics, Create profiles for personalised advertising, Create profiles to personalise content, Develop and improve services, Display advertisements related to political campaigns or content, Functional, Marketing, Measure advertising performance, Measure audience, Measure content performance, Social, Storage and access to geolocation information for targeted advertising purposes, Storage and access to geolocation information to carry out marketing studies, Store and/or access information on a device, Understand audiences through statistics or combinations of data from different sources, Use limited data to select advertising, Use limited data to select content, Use precise geolocation data, Use profiles to select personalised advertising, Use profiles to select personalised content”