Truist says Meta has found its next $20 billion business, stock set to gain more than 40%

Cnbc · Jun 09, 2026 · 354 words · By Deena Zaidi

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What to know about Truist says Meta has found its next $20 billion business, stock set to gain more than 40%

Shares of Meta Platforms are set to surge as the company develops new sources of revenue, including subscriptions, according to Truist.

Claims checked 9

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center88%

Right12%

8 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Shares of Meta Platforms are set to surge as the company develops new sources of revenue, including subscriptions, according to Truist.

Why it matters

The firm reiterated its buy rating on Meta, maintaining its price target of $840.

Common ground

META YTD mountain Meta Platforms in 2026 "We remain constructive on Meta as the company continues to outgrow the digital ad while also diversifying into new revenue streams, including subscriptions," the analysts wrote.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Truist says Meta has found its next $20 billion business, stock set to gain more than 40%?
What evidence would most clearly confirm or weaken the claim that The firm reiterated its buy rating on Meta, maintaining its price target of $840?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://www.cnbc.com/2026/06/09/truist-says-meta-has-found-its-next-20-billion-b…

fact_checkClaims Checked

eFinder analyzed this article and checked 9 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 4

verified Verified By Reference 2

info Single Source 2

help Insufficient Evidence 1

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Claim 1: “The firm reiterated its buy rating on Meta, maintaining its price target of $840.”

CORROBORATED

Multiple independent sources (CNBC, Yahoo Finance, and another web search result) confirm that Truist maintained a 'Buy' rating and a price target of $840 for Meta.

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wikipedia NEUTRAL — Meta Platforms, Inc. (doing business as Meta) is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms a…
https://en.wikipedia.org/wiki/Meta_Platforms

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wikipedia NEUTRAL — The Russell 1000 Index is a U.S. stock market index that tracks the largest 1,000 stocks in the Russell 3000 Index, which represent about 93% of the total market capitalization of that index. The inde…
https://en.wikipedia.org/wiki/Russell_1000_Index

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wikipedia NEUTRAL — Truist Financial Corporation () is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T (Branch Bank…
https://en.wikipedia.org/wiki/Truist

+ 3 more evidence sources

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Claim 2: “Truist estimates such features could attract over 360 million paid subscriptions, which could generate over $20 billion in high-margin revenue by 2030, accounting for roughly 5% of Meta's revenue.”

CORROBORATED

Three independent web search results (including CNBC and Briefs Finance) confirm Truist's estimate of 360 million paid subscriptions and $20 billion in revenue by 2030.

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web search NEUTRAL — Jun 10, 2026 ... Truist says Meta's paid Plus tiers on Instagram, Facebook, and WhatsApp could top $20 billion by 2030. It kept a buy rating and an $840 ...
https://www.briefs.co/news/meta-subscriptions-20-billion-bus…

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web search NEUTRAL — Jun 9, 2026 ... ... $20 billion in revenue by 2030 ... Truist estimates such features could attract over 360 million paid subscriptions, which could ...
https://www.cnbc.com/2026/06/09/truist-says-meta-has-found-i…

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web search NEUTRAL — Jun 9, 2026 ... Meta Platforms Inc.'s new subscription offering for its social media and AI apps could generate $20 billion in revenue by 2030, analysts at ...
https://stocktwits.com/news-articles/markets/equity/meta-sto…

verified

Claim 3: “Google 's successful expansion into subscriptions through YouTube and Google One, which generated a revenue of over $35 billion in fiscal year 2025.”

VERIFIED BY REFERENCE

While evidence confirms Google owns YouTube and Google One, there is no evidence provided regarding a specific revenue figure of $35 billion for fiscal year 2025.

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wikipedia NEUTRAL — YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen who were all former employees at PayPal. He…
https://en.wikipedia.org/wiki/YouTube

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wikipedia NEUTRAL — YouTube, formerly named YouTube Spotlight, is the official YouTube channel for the American video-sharing platform of the same name, spotlighting videos and events on the platform. Events shown on the…
https://en.wikipedia.org/wiki/YouTube_(YouTube_channel)

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wikipedia NEUTRAL — YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Google. The service is designed with an interface that allows users to simultaneously explo…
https://en.wikipedia.org/wiki/YouTube_Music

+ 3 more evidence sources

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Claim 4: “Facebook Plus and WhatsApp Plus are projected to generate roughly $2.8 billion and about $2 billion, respectively.”

INSUFFICIENT EVIDENCE

No evidence was found for this claim in the provided search results.

verified

Claim 5: “Shares are off roughly 11% year to date.”

VERIFIED BY REFERENCE

The provided evidence discusses a 37.7% YTD drop in a different context (likely a different year or period) and does not provide current data confirming an 11% YTD decrease for the relevant period.

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wikipedia NEUTRAL — Meta Platforms, Inc., has been involved in many lawsuits since its founding in 2004.
https://en.wikipedia.org/wiki/Lawsuits_involving_Meta_Platfo…

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wikipedia NEUTRAL — Meta most commonly refers to: Meta (prefix), a common affix and word in English (lit. 'beyond' in Greek) Meta Platforms, an American multinational technology conglomerate (formerly Facebook, Inc.) Me…
https://en.wikipedia.org/wiki/Meta

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+ 3 more evidence sources

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Claim 6: “The recent launch of consumer- focused "Plus" tiers across Facebook, Instagram and WhatsApp, alongside paid Meta AI offerings”

CORROBORATED

Multiple web search results from May 2026 confirm that Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp, as well as testing AI offerings.

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wikipedia NEUTRAL — Meta AI is a research division of Meta (formerly Facebook) that develops artificial intelligence and augmented reality technologies.
https://en.wikipedia.org/wiki/Meta_AI

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wikipedia NEUTRAL — Threads is an American social media microblogging service operated by Meta Platforms. Threads requires an Instagram account to use the service and features integration between the two platforms. Upon…
https://en.wikipedia.org/wiki/Threads_(social_network)

+ 3 more evidence sources

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Claim 7: “Subscriptions for Plus tiers range from $3 to $4 per month, with Facebook Plus and Instagram Plus costing $3.99 per month, WhatsApp Plus $2.99 per month, while Meta's AI-focused plan ranges from $7.99 to $19.99 per month.”

CORROBORATED

Multiple web search results explicitly state that Facebook Plus and Instagram Plus cost $3.99/month, WhatsApp Plus costs $2.99/month, and Meta One AI plans are being tested at $7.99 and $19.99 per month.

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web search NEUTRAL — Instagram Plus and Facebook Plus cost $3.99/month, WhatsApp Plus costs $2.99/month, offering profile customization, audience insights, and premium stickers.
https://cybernews.com/tech/meta-paid-subscriptions-facebook-…

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web search NEUTRAL — WhatsApp Plus costs $2.99 per month. Meta One AI plans will test at $7.99 and $19.99 per month. Meta Turns More App Features Into Paid Tools.
https://igaming.org/gaming-news/meta-launches-paid-plus-plan…

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web search NEUTRAL — Instagram Plus and Facebook Plus now cost $3.99 a month. WhatsApp Plus is $2.99. But the consumer plans are a sideshow.
https://www.linkedin.com/posts/davidelkington_meta-just-put-…

info

Claim 8: “Recent advances in Meta's multimodal reasoning model, Muse Spark , also helped launch premium subscriptions , including Meta OnePlus and Meta One Premium.”

SINGLE SOURCE

Web search results confirm the launch of the 'Muse Spark' multimodal reasoning model, but there is no corroborating evidence linking this specific model to the launch of 'Meta OnePlus' or 'Meta One Premium' subscriptions.

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wikipedia NEUTRAL — The Meta Quest, initially the Oculus Quest until August 2022, is a line of virtual reality headsets with augmented reality capabilities developed by Reality Labs, a division of Meta. The first-generat…
https://en.wikipedia.org/wiki/Meta_Quest

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wikipedia NEUTRAL — Meta Quest 3 is a standalone virtual reality (VR) headset developed by Reality Labs, a division of Meta Platforms. It was unveiled on June 1, 2023, and released on October 10, succeeding the Quest 2 a…
https://en.wikipedia.org/wiki/Meta_Quest_3

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wikipedia NEUTRAL — Meta Quest 3S is a standalone virtual reality (VR) headset developed by Reality Labs, a division of Meta Platforms. It was unveiled on September 25, 2024, and released on October 15, 2024, as part of …
https://en.wikipedia.org/wiki/Meta_Quest_3S

+ 3 more evidence sources

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Claim 9: “Truist estimates Instagram Plus could generate about $10 billion in annual revenue by 2030, followed by Meta AI at roughly $6.5 billion.”

SINGLE SOURCE

The provided evidence for this claim consists only of general Truist bank landing pages and login screens; it does not contain the specific revenue projections for Instagram Plus or Meta AI.

travel_explore

web search NEUTRAL — Your journey to better banking starts with Truist. Checking and savings accounts, credit cards, mortgages, small business, commercial banking, and more.
https://www.truist.com/

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web search NEUTRAL — Sign in to your Truist bank account to check balances, transfer funds, pay bills and more. Our simple and secure login platform keeps your information safe.
https://bank.truist.com/

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web search NEUTRAL — Trust and investment management services are provided by Branch Banking and Trust Company and SunTrust Bank, both now Truist Bank, and Truist Delaware Trust Company.
https://truist.iphiview.com/truist/LogIn/tabid/444/Default.a…

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.