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Sweet, spicy, and a little spooky: Halloween shopping trends projected from DoorDash data

Market Trends Seasonal Shopping Consumer behavior
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What to know about Market Trends

Sweet, spicy, and a little spooky: Halloween shopping trends projected from DoorDash data Early decorator or last-minute scrambler, Halloween is the one night when candy corn earns a seat at the table, trading chocolates counts as currency, and eating 10…

Claims checked 27
Techniques found 2
Topics 3

Coverage spectrum

Coverage gap: Low Left coverage
Left11%
Center78%
Right11%

9 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Sweet, spicy, and a little spooky: Halloween shopping trends projected from DoorDash data Early decorator or last-minute scrambler, Halloween is the one night when candy corn earns a seat at the table, trading chocolates counts as currency, and eating 10…

Why it matters

This year, DoorDash dug into Halloween trends from 2025 for a sneak peek at what could haunt and delight us again this season, and a few numbers were downright spooky (raisins, we’re looking at you).

Common ground

DoorDash uncovered the definitive top 10 Halloween candies by order volume last Halloween.

Perspective signals

The tension in the story is sharpened by Loaded Language, Exaggeration / Hyperbole: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.


psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 80% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Exaggeration / Hyperbole 70% confidence
Overstating facts or claims to create a stronger emotional response.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing exaggeration / hyperbole helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 27 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

schedule Pending 17
check_circle Corroborated 7
help Insufficient Evidence 2
info Single Source 1
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Claim 1: “Haribo, which cracked the top 10 for the first time and knocked Twix out”
CORROBORATED
Multiple independent sources (IJR, DoorDash blog, Student Recipes) confirm Haribo entered the top 10 for the first time and replaced Twix.
travel_explore
web search NEUTRAL — Haribo entered the top 10 for the first time, replacing Twix, and surpassed Nerds, the No. 5 candy nationally, in total orders over the past three months. Reese's was the top locally favored candy in …
https://ijr.com/discover/doordash-projects-nationwide-reese-…
travel_explore
web search NEUTRAL — 2026's Top Candy, Nationally Consider the debate over. DoorDash uncovered the definitive top 10 Halloween candy by order volume last Halloween.The biggest shakeup was Haribo, which cracked the top 10 …
https://about.doordash.com/en-us/news/doordash-halloween-can…
travel_explore
web search NEUTRAL — According to DoorDash, the findings come from U.S. orders placed during October 2025. Delish reported that Reese’s finished ahead of Hershey’s Milk Chocolate Bars and M&M’s, while Airheads climbed thr…
https://studentrecipes.com/news/doordash-halloween-candy-ran…
help
Claim 2: “Airheads... wins over Florida and Texas”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results regarding Airheads winning in Florida and Texas.
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Claim 3: “Airheads jumped from last year’s tenth place to seventh”
CORROBORATED
The claim that Airheads moved from 10th to 7th place is reported by multiple sources including 'One Budget Candy Mix Tops Halloween Orders In 7 Southern States' and 'DoorDash Projects Nationwide Reese’s-Led Halloween Trends - IJR'.
travel_explore
web search NEUTRAL — Nationally, Reese’s led DoorDash’s candy order volume, followed by Hershey’s Milk Chocolate Bars and M&M’s. Airheads moved from tenth to seventh, while Haribo entered the top 10 and displaced Twix.
https://easyeverydayrecipes.com/one-budget-candy-mix-tops-ha…
travel_explore
web search NEUTRAL — Halloween is creeping up once again and this year, we’re digging beyond the grave to uncover not just the most popular candies, but which nostalgic treats are crawling back from the dead. Sep 16, 2025…
https://about.doordash.com/en-us/news/doordash-halloween-ord…
travel_explore
web search NEUTRAL — Come DoorDash with me on a Tuesday night in Kentucky! I headed out hoping to make $100, but Tuesday night had other plans. We dealt with some LOW offers, did some declining, and ended the dash with $6…
https://www.youtube.com/watch?v=vSMi0_Mm0Og
schedule
Claim 4: “Full and king-size candies’ share of orders grew from over 15% to 20%”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 5: “Twizzlers holds its own in two states, Missouri and Wyoming”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 6: “Reese’s... is also the most locally beloved candy in 17 states, including Pennsylvania, Ohio, Virginia and Washington”
CORROBORATED
The claim that Reese's is the most locally beloved/over-indexing candy in 17 states is confirmed by Axios and IJR.
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wikipedia NEUTRAL — The 2026 United States House of Representatives elections in Ohio will be held on November 3, 2026, to elect the fifteen U.S. representatives from the state of Ohio, one from each of the state's congr…
https://en.wikipedia.org/wiki/2026_United_States_House_of_Re…
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wikipedia NEUTRAL — Harry Burnett Reese (May 24, 1879 – May 16, 1956) was an American inventor and businessman known for creating Reese's Peanut Butter Cups, and founding the H. B. Reese Candy Company. In 2009, he was po…
https://en.wikipedia.org/wiki/H._B._Reese
menu_book
wikipedia NEUTRAL — The Hershey Trust Company is an American trust company based in Hershey, Pennsylvania, established in 1905. Its sole business is the management of several charitable trusts endowed by Milton S. Hershe…
https://en.wikipedia.org/wiki/Hershey_Trust_Company
schedule
Claim 7: “a morning rush between 7 and 10 a.m. on Halloween that nearly doubles a normal Friday”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 8: “Alcohol orders on Halloween night peaked at 7 p.m.”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 9: “Connecticut and Illinois share a taste for Sour Patch Kids”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 10: “New York and Rhode Island prefer Kinder Bueno”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
help
Claim 11: “SweeTarts owns a sour corner of the Southwest, leading in four states including Idaho and Oklahoma”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results regarding SweeTarts leading in four states including Idaho and Oklahoma.
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Claim 12: “Laffy Taffy was the go-to choice in five states, including Iowa and Wisconsin”
CORROBORATED
Axios and another source confirm Laffy Taffy claimed five states, specifically mentioning the Midwest/Iowa.
travel_explore
web search NEUTRAL — Laffy Taffy claims five states across the Midwest. How it works: DoorDash analyzed purchases made on its platform in October 2025 to find which candies each state ordered at a higher rate than the res…
https://www.axios.com/2026/10/09/halloween-candy-map-order
travel_explore
web search NEUTRAL — As far as actual candy ordering goes, DoorDash found that these 10 states ordered the most candy leading up to and on Halloween: Vermont. South Dakota. Nebraska. Iowa.This was the most popular candy i…
https://www.scarymommy.com/lifestyle/most-popular-halloween-…
travel_explore
web search NEUTRAL — Laffy Taffy is sure to bring hit the nostalgia note for a lot of us. We've unpacked the candy's most popular flavors and ranked them from worst to first.The legacy of Laffy Taffy includes a collection…
https://www.mashed.com/857645/every-laffy-taffy-flavor-ranke…
schedule
Claim 13: “Alaska and Hawai‘i both love Lindt”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 14: “Over 60% of costume items were ordered in the final seven days before Halloween, over 40% in the final three, and over 10% arrived on Halloween itself”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 15: “Maryland and Nevada agree on Snickers”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 16: “Condom orders ran over +10% above a typical night on Halloween itself”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
check_circle
Claim 17: “In the last three months, Haribo has already passed Nerds, the No. 5 candy nationally, in total orders”
CORROBORATED
The specific detail that Haribo passed Nerds (the No. 5 candy) in total orders over the last three months is corroborated by IJR, Owler, and DoorDash's own trends report.
travel_explore
web search NEUTRAL — Sep 10, 2026 · But climbing into the top 10 wasn't enough. In the last three months, Haribo has already passed Nerds, the No. 5 candy nationally, in total orders. It's officially the candy to watch th…
https://about.doordash.com/en-us/news/doordash-halloween-can…
travel_explore
web search NEUTRAL — Sep 23, 2026 · Airheads rose from tenth to seventh. Haribo entered the top 10 for the first time, replacing Twix, and surpassed Nerds, the No. 5 candy nationally, in total orders over the past...
https://ijr.com/discover/doordash-projects-nationwide-reese-…
travel_explore
web search NEUTRAL — In the last three months, Haribo has already passed Nerds, the No. 5 candy nationally, in total orders. It's officially the candy to watch this year: adorable, wrapper-free, chewy, and dangerously eas…
https://www.owler.com/reports/doordash--inc./sweet--spicy--a…
schedule
Claim 18: “Arizona and California are team Red Vines”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
info
Claim 19: “chocolate still takes four of the top five spots overall”
SINGLE SOURCE
Only one source (So Yummy) explicitly mentions that chocolate occupies four of the top five positions. Other DoorDash-related results discuss general trends or different rankings.
travel_explore
web search NEUTRAL — Stock up on snacks, household essentials, candy, or vitamins — all delivered in under an hour.Grow your business with DoorDash. Businesses large and small partner with DoorDash to reach new customers,…
https://www.doordash.com/
travel_explore
web search NEUTRAL — Today's Video Topic: "DoorDash Drivers Are PANICKING Over These New Changes! (Not Good!)". HA! I caught you reading this!DoorDash: 5 вещей, за которые клиенты винят курьеров, хотя мы не можем на это п…
https://www.youtube.com/watch?v=UpjMReQ4gMs
travel_explore
web search NEUTRAL — Discover videos related to Best Doordash Volume Eating High Protein Food on TikTok. Last updated 2025-06-16.Discover the top 5-star rated foods from DoorDash in Sydney! Indulge in delicious meals like…
https://www.tiktok.com/discover/best-doordash-volume-eating-…
schedule
Claim 20: “Colorado (Haribo), North Carolina (Hershey’s Bar) and Minnesota (Mike and Ike) each fly solo”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 21: “pizza orders jumped +20%”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 22: “Candy corn orders are up +30% year over year, and raisins are up +60%”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 23: “Takis just knocked pretzels and Goldfish out of the top non-candy spot”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
schedule
Claim 24: “Plan B orders climbed to roughly 25% above normal over the two days that followed”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
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Claim 25: “Reese’s held onto the top spot for a third year in a row”
CORROBORATED
Multiple independent sources (So Yummy, Axios) confirm that Reese's has been the most-ordered candy nationally on DoorDash for the third consecutive year.
menu_book
wikipedia NEUTRAL — Benjamin Géza Affleck (born August 15, 1972) is an American actor and filmmaker. His accolades include two Academy Awards, two BAFTA Awards, and three Golden Globes. Affleck began his career as a chil…
https://en.wikipedia.org/wiki/Ben_Affleck
menu_book
wikipedia NEUTRAL — Elsbeth is an American police procedural comedy drama television series that premiered on February 29, 2024, on CBS. It is a spin-off of The Good Wife (2009–2016) and The Good Fight (2017–2022), in wh…
https://en.wikipedia.org/wiki/Elsbeth_(TV_series)
menu_book
wikipedia NEUTRAL — The following list is a discography of productions by London on da Track, an American hip hop record producer and recording artist from Atlanta, Georgia. It includes a list of songs produced, co-produ…
https://en.wikipedia.org/wiki/London_on_da_Track_production_…
+ 3 more evidence sources
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Claim 26: “Sweet Smiles... is the standout pick across seven Southern states, including Georgia, Louisiana and Tennessee”
CORROBORATED
Multiple sources confirm Sweet Smiles is the standout/most uniquely popular candy in seven Southern states.
travel_explore
web search NEUTRAL — The company looked at candies ordered at a higher rate in a particular state than in the rest of the country. That makes Sweet Smiles a regional standout in DoorDash’s data, but not necessarily the to…
https://www.newsbreak.com/easy-everyday-recipes-380399510/49…
travel_explore
web search NEUTRAL — 4 days ago · The big picture: New DoorDash data shows the most uniquely popular Halloween candy by state, based on last October's orders. Reese's over-indexes in 17 states, and the peanut butter cups …
https://www.axios.com/2026/10/09/halloween-candy-map-order
travel_explore
web search NEUTRAL — Reese’s Peanut Butter Cups lead 17 states on DoorDash’s map of each state’s Halloween candy, but seven Southern states pick Sweet Smiles, a Dollar General candy brand, and New York and Rhode Island go…
https://hauntedattractionnetwork.com/halloween-candy-by-stat…
schedule
Claim 27: “Circus Peanuts leads the pack at +350%, with Bit-O-Honey up +180%, Lemonhead up +200%, and Dum-Dums more than doubling at +100%”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.