“The government will also look to crack down on online 'pocket pokies', offshore gambling providers and also strengthen BetStop – the national self-exclusion register.”

“Albanese said his government would aim to enforce these changes from January 1, 2027.”

“Australians gamble the highest amount per capita globally: more than $30 billion annually.”

“research shows the majority of Australians wanted action on gambling ads: about 75% supported a total ban, while about 80% supported a ban on social media, online, in stadiums and on players’ uniforms.”

“The proposed measures fall well short of the comprehensive reforms recommended by Murphy.”

“Young people in Australia are growing up in environments saturated with betting promotions, normalised through sport, media and digital platforms.”

“Limiting ads to three per hour during the day on television does little to reduce children’s exposure to gambling ads.”

“Banning ads during live sport sounds significant but only applies within certain hours, leaving ample opportunity for exposure before and after games, and across other programming and media channels.”

“There is no comprehensive ban on gambling advertising, despite this being a central recommendation of the Murphy report.”

“Young people consistently tell us that influencer content embedded into their social media feeds can be even more powerful than traditional celebrity endorsements.”

“The most fundamental problem with partial regulation is that industries adapt.”

“Research is already showing us how quickly these strategies shift. As traditional sports betting audiences become more regulated, our recent research shows how the industry is increasingly targeting women through lifestyle branding, influencer marketing, and the integration of gambling into social and digital spaces.”

“The inconsistencies in the policy also raise an important question: if gambling promotions are deemed harmful enough to be removed from stadiums and player uniforms, why are they still acceptable across other forms of media that children consume daily?”

“Peta Murphy was serious about protecting young Australians from gambling industry harm. The government’s proposed reforms fail the Murphy test.”