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Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes

Cnbc · · 318 words · By Laya Neelakandan
open_in_new Read the original article: https://www.cnbc.com/2026/05/07/planet-fitness-stock.html

fact_checkFact-Check Results

9 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

info Single Source 6
verified Verified 2
help Insufficient Evidence 1
info
“Shares of Planet Fitness plunged more than 30% Thursday after the company reported a drag on sign-ups and trimmed its guidance.”
SINGLE SOURCE
One web search result from ZeroHedge confirms that Planet Fitness shares 'crashed the most on record' due to slashing its full-year outlook and weaker sign-ups. However, the specific '30%' figure is not explicitly mentioned in the provided evidence, and only one relevant source is present.
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wikipedia NEUTRAL — Inlet Square Mall was a single-level, 434,482-square-foot (40,364.7 m2) regional shopping center located in Garden City, South Carolina, United States. Opened in 1990, the mall originally housed 45 st…
https://en.wikipedia.org/wiki/Inlet_Square_Mall
menu_book
wikipedia NEUTRAL — Packages from Planet X is an animated science fantasy television series created by Jeff Harter. The series was produced by the Vancouver studio DHX Media and American Greetings Properties. The series …
https://en.wikipedia.org/wiki/Packages_from_Planet_X
menu_book
wikipedia NEUTRAL — Thomas Jane (born Thomas Elliott III; February 22, 1969) is an American actor. He is known for appearing in the films Boogie Nights (1997), Deep Blue Sea (1999), The Sweetest Thing (2002), The Punishe…
https://en.wikipedia.org/wiki/Thomas_Jane
+ 3 more evidence sources
info
“The stock was having its worst day ever Thursday, as of midday trading.”
SINGLE SOURCE
The ZeroHedge source mentions shares 'crashed the most on record' according to Bloomberg data, which aligns with the 'worst day ever' claim, but the provided search results for 'midday' are general definitions and not specific to the stock event.
travel_explore
web search NEUTRAL — Midday or noon is the time exactly halfway through the day. Solar midday is when the sun appears the highest in the sky in zenith, compared to its positions during the rest of the day.
https://simple.wikipedia.org/wiki/Midday
travel_explore
web search NEUTRAL — The meaning of MIDDAY is the middle of the day. How to use midday in a sentence.
https://www.merriam-webster.com/dictionary/midday
travel_explore
web search NEUTRAL — Get latest Mumbai news headlines, local news headlines for today, Top Bollywood stories, Entertainment news, Mumbai city breaking news, crime news, life style content from India, exclusive photo ...
https://www.mid-day.com/
info
“the fitness company saw 21.9% revenue growth in its first fiscal quarter”
SINGLE SOURCE
The provided evidence for this claim consists of general information about planets and satellite imagery, with no mention of Planet Fitness's revenue growth.
travel_explore
web search NEUTRAL — The word planet comes from the Greek πλανήται (planḗtai) 'wanderers'. In antiquity, this word referred to the Sun, Moon, and five points of light visible to the naked eye that moved across the backgro…
https://en.m.wikipedia.org/wiki/Planet
travel_explore
web search NEUTRAL — Feb 3, 2026 · Our solar system has eight planets, and five dwarf planets - all located in an outer spiral arm of the Milky Way galaxy called the Orion Arm.
https://science.nasa.gov/solar-system/planets/
travel_explore
web search NEUTRAL — Act on it. Planet revolutionized the Earth observation industry with the highest frequency satellite imagery data commercially available, transforming the way governments and companies deliver insight…
https://www.planet.com/
verified
“same club sales increased by 3.5%”
VERIFIED
A web search result specifically for Planet Fitness (NYSE:PLNT) reports that 'Same-Store Sales rose 3.5% year on year'.
travel_explore
web search NEUTRAL — Same-Store Sales rose 3.5% year on year (6.1% in the same quarter last year). Market Capitalization: $5.06 billion. "In the first quarter, our top and bottom line results exceeded expectations.
https://finance.yahoo.com/markets/stocks/articles/planet-fit…
travel_explore
web search NEUTRAL — 3M Company MMM reported first-quarter 2026 results, wherein earnings surpassed the Zacks Consensus Estimate while revenues missed the same. It’s worth noting that in April 2024, the company completed …
https://ru.tradingview.com/news/zacks:2229256bb094b:0-3m-s-q…
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web search NEUTRAL — Crunch is a full-spectrum fitness gym offering state-of-the-art equipment, personal training, and over 200 fitness classes.If you want to check out our Canadian clubs, click here. To continue on to ou…
https://www.crunch.com/locations
verified
“we are pausing the planned national Black Card price increase pending a broader pricing review.”
VERIFIED
The evidence directly quotes CEO Colleen Keating stating, 'we are pausing the planned national Black Card price increase pending a broader pricing review.'
travel_explore
web search NEUTRAL — Additionally, we are pausing the planned national Black Card price increase pending a broader pricing review," said Colleen Keating, Chief Executive Officer.
https://finance.yahoo.com/markets/stocks/articles/planet-fit…
travel_explore
web search NEUTRAL — Planet Fitness had increased its base membership last May, bumping its Classic Card membership $15 from its long-standing $10/month price point. Recovery Amenities.
https://athletechnews.com/planet-fitness-q2-revenue-jumps-13…
travel_explore
web search NEUTRAL — Thinking about Planet Fitness Black Card? Learn about franchise visit restrictions before you sign up. Find out what you need to know. #gymtok #planetfitness.
https://www.tiktok.com/discover/why-is-planet-fitness
info
“The first fiscal quarter is usually the company's peak sign-up period.”
SINGLE SOURCE
The ZeroHedge source mentions weaker-than-expected sign-ups during the first quarter as the reason for the crash, implying the importance of Q1, but does not explicitly state it is 'usually the peak period'.
travel_explore
web search NEUTRAL — Planet Fitness shares crashed the most on record, according to Bloomberg data going back to 2015, after the budget gym operator slashed its full-year outlook, citing weaker-than-expected new-member si…
https://www.zerohedge.com/markets/planet-fitness-crashes-mos…
travel_explore
web search NEUTRAL — Planet Fitness. @planetfitness. • 102K subscribers • 499 videos. We’re All Strong On This Planet™.
https://www.youtube.com/channel/UCZ0PnRz4jxOLZZ9XvGCiqfA
travel_explore
web search NEUTRAL — Struggling with Planet Fitness membership bills? Discover common challenges and how to resolve them.
https://www.tiktok.com/discover/planet-fitness-membership-ou…
info
“Planet Fitness cut its revenue growth projection to 7% from a previous estimate of 9%.”
SINGLE SOURCE
The provided evidence mentions analyzing revenue dynamics and same-store sales but does not provide the specific figures of 9% reduced to 7%.
travel_explore
web search NEUTRAL — Planet Fitness Year-On-Year Revenue Growth. We can dig further into the company’s revenue dynamics by analyzing its same-store sales, which show how much revenue its established locations generate.
https://finance.yahoo.com/markets/stocks/articles/planet-fit…
travel_explore
web search NEUTRAL — Planet Fitness Deferred. Cancel Fitness Project Membership.I blend science-backed methods with a vibrant approach to fitness. My philosophy revolves around embracing controlled discomfort as a catalys…
https://www.tiktok.com/discover/planet-fitness-gym-scandal
travel_explore
web search NEUTRAL — This is more or less the standard at Planet Fitness from what I understand and its not uncommon among all gyms in general. How Old Does a Guest Need to Be. You can reduce the chance of having to que b…
https://fitnesesport.github.io/do-you-have-to-ask-to-tan-at-…
info
“It also now expects same club sales of just 1%, compared with previous expectations of 4% to 5%”
SINGLE SOURCE
The provided evidence for this claim consists of general information about planets and NASA, which is irrelevant to Planet Fitness's sales expectations.
travel_explore
web search NEUTRAL — The word planet comes from the Greek πλανήται (planḗtai) 'wanderers'. In antiquity, this word referred to the Sun, Moon, and five points of light visible to the naked eye that moved across the backgro…
https://en.m.wikipedia.org/wiki/Planet
travel_explore
web search NEUTRAL — Feb 3, 2026 · Our solar system has eight planets, and five dwarf planets - all located in an outer spiral arm of the Milky Way galaxy called the Orion Arm.
https://science.nasa.gov/solar-system/planets/
travel_explore
web search NEUTRAL — Act on it. Planet revolutionized the Earth observation industry with the highest frequency satellite imagery data commercially available, transforming the way governments and companies deliver insight…
https://www.planet.com/
help
“adjusted net income to decrease 2%, compared with a previous expected increase of between 4% and 5%.”
INSUFFICIENT EVIDENCE
No evidence was found for this claim in the provided search results.
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.