“popular teen and tween sleepwear/lifestyle retailer Roller Rabbit found a clever workaround and managed to maintain its status as an island locale”

“The playful PJ shop — with 13 other brick-and-mortar locations across the country”

“recently reopened for the season after rebranding as “The Roller Rabbit General Store,” with a two-year lease, new signage and in-store offerings to fit under the local rules, adopted in 2006, that prohibit chain retailers.”

“Roller Rabbit’s Centre Street store opened its doors last summer at 44 Centre St.”

“it was quickly met with a July 7 city enforcement order requiring it to “immediately cease all business activity,” reported the Nantucket Current.”

“The original bylaw stated, in part: “The proliferation of formula businesses will have a negative impact on the island’s economy, historical relevance, and unique character and economic vitality. These uses are therefore prohibited in order to maintain a unique retail and dining experience.”

““The store will be an entirely unique concept — not a Roller Rabbit mono-brand store, but a multi-brand retail concept with 50% or less of the product belonging to Roller Rabbit,” Hānnah Kinser-Sampedro... wrote to Nantucket Building Commissioner Paul Murphy in a Jan. 22, 2026, email”

“After reviewing the store’s changes, Murphy came to the conclusion that the store was within its rights to operate anew.”