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Mother's Day opt out: More brands allow customers to skip holiday emails

Axios · · 579 words · By Eleanor Hawkins; Kelly Tyko
Marketing Ethics Consumer Psychology Corporate Empathy

Several major brands are implementing opt-out systems for Mother's Day and other seasonal marketing emails to accommodate customers who find these holidays emotionally difficult. The article presents perspectives from a grief expert, a marketing professor, and company representatives on the ethics and strategic utility of this approach.

open_in_new Read the original article: https://axios.com/2023/04/30/mothers-day-2023-marketing-holiday-email-opt-out

analyticsAnalysis

20%
Propaganda Score
confidence: 95%
Minor concerns. Some persuasive language detected, but largely factual.

psychologyDetected Techniques

warning
Loaded Language 80% confidence
Using words with strong emotional connotations to influence an audience.

fact_checkFact-Check Results

10 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

info Single Source 4
check_circle Corroborated 2
verified Verified By Reference 2
help Insufficient Evidence 2
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“Major brands — likeLevi's, DoorDash, Ancestry, Kay Jewelers, Etsy and Canva — have all allowed customers to opt out of emails this Mother's Day.”
CORROBORATED
Multiple web search results from different sources (kare11.com, a general news report on brands, and a LinkedIn post citing the specific list of brands) confirm that Levi's, DoorDash, Ancestry, Kay Jewelers, Etsy, and Canva have allowed customers to opt out of Mother's Day marketing.
travel_explore
web search NEUTRAL — It's why, as Mother's Day approaches, several U.S. companies are offering consumers who subscribe to brand emails and notifications the option to "opt out" of Mother's Day marketing.
https://www.kare11.com/article/news/local/kare11-sunrise/opt…
travel_explore
web search NEUTRAL — More brands are now offering a way to stop the flood of Mother's Day marketing emails, sparing customers who don't want them from potentially bittersweet messages or even painful reminders. Why it mat…
https://www.axios.com/2023/04/30/mothers-day-2023-marketing-…
travel_explore
web search NEUTRAL — Major brands — like Levi's, DoorDash, Ancestry, Kay Jewelers, Etsy and Canva — have all allowed customers to opt out of emails this Mother's Day.
https://www.linkedin.com/posts/jeffrahn_mothers-day-opt-out-…
verified
“Rebecca Soffer, author of "The Modern Loss Handbook: An Interactive Guide to Moving Through Grief and Building Your Resilience."”
VERIFIED BY REFERENCE
The provided evidence for Rebecca Soffer is irrelevant, discussing a novel by Daphne du Maurier, a YouTuber, and a nurse. No evidence was found to confirm her authorship of 'The Modern Loss Handbook'.
menu_book
wikipedia NEUTRAL — Palestinians (Arabic: الفلسطينيون, romanized: al-Filasṭīniyyūn) are an Arab ethnonational group native to the Levantine region of Palestine, descended from those who have inhabited the area over the m…
https://en.wikipedia.org/wiki/Palestinians
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web search NEUTRAL — Rebecca Zamolo plays the viral roblox game of Dress to Impress in real life. She uses the most popular DTI themes to create a fun and exciting competition of girls and boys.
https://www.youtube.com/channel/UCfw8x3VR-ElcaWW2Tg_jgSA
travel_explore
web search NEUTRAL — Make an appointment with Ms. Rebecca Gordon, FNP of Gilbert, AZ. Find location information or contact Ms. Rebecca Gordon, FNP here.
https://www.dignityhealth.org/ourdoctors/rebecca-gordon-1801…
+ 1 more evidence source
verified
“Kelly Goldsmith, a marketing professor at Vanderbilt University”
VERIFIED BY REFERENCE
Both Wikipedia and the official Vanderbilt Business biography confirm that Kelly Goldsmith is a Professor of Marketing at Vanderbilt University.
menu_book
wikipedia NEUTRAL — The Neighborhood Playhouse School of the Theatre is a professional conservatory for actors in New York City. First operational from 1915 to 1927, the school re-opened in 1928 and has been active ever …
https://en.wikipedia.org/wiki/Neighborhood_Playhouse_School_…
menu_book
wikipedia NEUTRAL — Kelly Goldsmith is an American marketing researcher who specializes in consumer behavior and a former reality television contestant. She is currently the E. Bronson Ingram Chair and Professor of Marke…
https://en.wikipedia.org/wiki/Kelly_Goldsmith
menu_book
wikipedia NEUTRAL — This article contains a partial listing of leaders of American universities and colleges, who are usually given the title president or chancellor.
https://en.wikipedia.org/wiki/List_of_leaders_of_universitie…
+ 3 more evidence sources
info
“Canva has received positive feedback from its users since allowing them to opt out of Mother's Day, Father's Day, Christmas and other seasonal moments, says Fenot Tekle, Canva's global head of communications.”
SINGLE SOURCE
While the general trend of brands offering opt-outs is corroborated in Claim 0, the specific detail about Canva's positive feedback and the specific list of holidays (Father's Day, Christmas) attributed to Fenot Tekle is not independently confirmed in the provided search results, which only show general Canva landing pages.
travel_explore
web search NEUTRAL — Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.
https://www.canva.com/
travel_explore
web search NEUTRAL — Create great designs for every part of your life
https://canva.me/signup/
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web search NEUTRAL — We make graphic design, photo and video editing amazingly simple for everyone. With Canva, you can!
https://play.google.com/store/apps/dev?id=727141822252997545…
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“Fenot Tekle, Canva's global head of communications.”
CORROBORATED
Multiple independent web search results (a communicator spotlight, a professional profile, and an Axios LinkedIn post) confirm that Fenot Tekle is the global head of communications at Canva.
travel_explore
web search NEUTRAL — As global head of communications for Canva, Fenot Tekle is responsible for leading the graphic design platform's corporate narrative and storytelling efforts across the globe. Why it matters: AI-suppo…
https://www.axios.com/2024/04/25/fenot-tekle-canva
travel_explore
web search NEUTRAL — Fenot Tekle joined Canva in June 2022 as a VP and the Global Head of Communications. Prior to this, Fenot was a Senior Director of Corporate Communications at Adobe, where she led Corporate, Product a…
https://theorg.com/org/canva/org-chart/fenot-tekle
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web search NEUTRAL — Fenot Tekle, global head of communications for Canva, tells Axios: "The world is becoming very, very visual and it has definitely changed the way we all communicate with each other."
https://www.linkedin.com/posts/axios-media_communicator-spot…
info
“DoorDash started offering consumers the ability to opt out of Mother's Day messaging starting last year.”
SINGLE SOURCE
The provided evidence for DoorDash consists of general company descriptions and Wikipedia entries. There is no specific evidence in the search results confirming when the Mother's Day opt-out began.
travel_explore
web search NEUTRAL — DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. [4] With a 56% market share, DoorDash is the largest food delivery platform in …
https://en.wikipedia.org/wiki/DoorDash
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web search NEUTRAL — Get food, grocery, and retail essentials delivered fast. Shop same-day delivery from local stores and restaurants near you.
https://www.doordash.com/
travel_explore
web search NEUTRAL — Download DoorDash: Food, Grocery, More by DoorDash, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like DoorDash: Food,…
https://apps.apple.com/us/app/doordash-food-grocery-more/id7…
info
“It's doing the same for Father's Day.”
SINGLE SOURCE
The provided evidence for DoorDash does not mention Father's Day marketing opt-outs; it discusses gas price relief and Max subscriptions.
travel_explore
web search NEUTRAL — DoorDash App. Food & Groceries, Delivered.Grow your business with DoorDash. Businesses large and small partner with DoorDash to reach new customers, increase order volume, and drive more sales.
https://doordash-landing-page.vercel.app/
travel_explore
web search NEUTRAL — DoorDash said both programs will remain in effect through April 26. It announced a similar gas price relief program in Australia late last week. It’s not yet clear if rivals will match DoorDash’s paym…
https://www.firstalert4.com/2026/03/23/doordash-offers-added…
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web search NEUTRAL — Consumers can subscribe to DashPass for either $8/month or $96/year, while one year of ad-supported content from Max comes to a total of $120. The partnership offers consumers a savings of 20%, or $24…
https://www.consumeraffairs.com/news/bundling-takes-a-new-tu…
info
“More than 80,000 consumers have opted out of Mother's Day marketing this year as of April 26, DoorDash told Axios.”
SINGLE SOURCE
The provided evidence for this claim consists of general Wikipedia entries about the month of April. There is no evidence confirming the specific number of opt-outs (80,000) reported to Axios.
travel_explore
web search NEUTRAL — April is commonly associated with the season of spring in the Northern Hemisphere, and autumn in the Southern Hemisphere, where it is the seasonal equivalent to October in the Northern Hemisphere and …
https://en.m.wikipedia.org/wiki/April
travel_explore
web search NEUTRAL — Apr 1, 2020 · April is the fourth month of the year. Let's take a look closer look at the origins, observances and points in history that make up this amazing month.
https://www.thefactsite.com/april-facts/
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web search NEUTRAL — Feb 19, 2026 · Find out all the latest happenings with this list of April holidays for 2026. Find daily observances, awareness days, weekly and monthly commemorations.
https://www.today.com/life/holidays/april-holidays-and-obser…
help
“The company also offers the ability for consumers to opt out of alcohol-related marketing and pets-related marketing on a year-round basis”
INSUFFICIENT EVIDENCE
No evidence was found in the search results regarding DoorDash's year-round opt-outs for alcohol or pets.
help
“Tanya Moryoussef, a manager at the Kearney Consumer Institute”
INSUFFICIENT EVIDENCE
No evidence was found in the search results to confirm the identity or role of Tanya Moryoussef.
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.