Meghan Markle’s US popularity crashes in line with business slump

Newsweek · 🇺🇸 public United States · Jun 02, 2026 · 612 words · By Jack Royston

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What to know about Meghan Markle’s US popularity crashes in line with business slump

Meghan Markle's popularity among Americans fell in the first three months of 2026, at the same time as visits to her As Ever online shop also dipped, according to polling and web traffic data examined by Newsweek.

Claims checked 14

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center83%

Right17%

6 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Why it matters

The Duchess of Sussex became a lifestyle influencer in 2025 with a Netflix show, With Love, Meghan, linked to her online store, where she sells produce including jam, honey, wine and other goods.

Common ground

No official sales figures have been released, prompting debate about the health of her business.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Meghan Markle’s US popularity crashes in line with business slump?
What evidence would most clearly confirm or weaken the claim that a website glitch in January revealed she had around 650,190 units of unsold stock at that time?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://www.newsweek.com/entertainment/celebrity-news/meghan-markles-us-populari…

fact_checkClaims Checked

eFinder analyzed this article and checked 14 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 6

schedule Pending 4

verified Verified By Reference 2

help Insufficient Evidence 2

schedule

Claim 1: “a website glitch in January revealed she had around 650,190 units of unsold stock at that time”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

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Claim 2: “Meghan was liked by 29 percent and disliked by 27 percent of respondents in a poll of around 1,300 Americans conducted by YouGov over the first three months of 2026”

CORROBORATED

Two independent web sources report the specific YouGov poll figures for Q1 2026: 29% liked and 27% disliked.

travel_explore

web search NEUTRAL — Jun 13, 2026 ... ... Meghan Markle and her family. It was clearly a ' do it or die ... Meghan was liked by 29% and disliked by 27% of respondents in a poll ...
https://www.facebook.com/danwootton/posts/even-meghans-forme…

travel_explore

web search NEUTRAL — Jun 2, 2026 ... Meghan Markle's Popularity Data for Q1 2026 Meghan was liked by 29 percent and disliked by 27 percent of respondents in a poll of around 1,300 ...
https://www.instagram.com/reel/DZGdgexJvJU/

travel_explore

web search NEUTRAL — Meghan, Duchess of Sussex is the 4th most popular world royalty and the 1545th most popular person. Explore the latest YouGov polling, survey results and ...
https://yougov.com/en-us/topics/public_figure/Meghan_Duchess…

verified

Claim 3: “The Duchess of Sussex became a lifestyle influencer in 2025 with a Netflix show, With Love, Meghan, linked to her online store”

VERIFIED BY REFERENCE

Wikipedia and multiple web sources confirm the existence of the Netflix lifestyle series 'With Love, Meghan', which premiered on March 4, 2025.

menu_book

wikipedia NEUTRAL — Members of the Markle and Ragland families have been related by marriage to the British royal family since the wedding of Meghan Markle and Prince Harry in May 2018, when she became the Duchess of Su…
https://en.wikipedia.org/wiki/Family_of_Meghan,_Duchess_of_S…

menu_book

wikipedia NEUTRAL — Meghan, Duchess of Sussex (; born Rachel Meghan Markle, August 4, 1981), is an American member of the British royal family, media personality, entrepreneur, and actress. She is married to Prince Harry…
https://en.wikipedia.org/wiki/Meghan,_Duchess_of_Sussex

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wikipedia NEUTRAL — With Love, Meghan is an American lifestyle television series hosted and executive produced by Meghan, Duchess of Sussex. It premiered on Netflix on March 4, 2025.
https://en.wikipedia.org/wiki/With_Love,_Meghan

+ 3 more evidence sources

schedule

Claim 4: “In February, traffic fell to 213,000 visits, including about 83,500 from the U.S.”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

schedule

Claim 5: “dropping again in April to 178,000, with around 61,500 U.S. users”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

check_circle

Claim 6: “visits to her As Ever online shop also dipped [in the first three months of 2026]”

CORROBORATED

Web search results from June 2026 explicitly link the dip in her US popularity with a dip in visits to her 'As Ever' online shop during the same period.

menu_book

wikipedia NEUTRAL — The wedding of Prince Harry and Meghan Markle was held on Saturday 19 May 2018 in St George's Chapel at Windsor Castle in the United Kingdom. The groom is a member of the British royal family; the bri…
https://en.wikipedia.org/wiki/Wedding_of_Prince_Harry_and_Me…

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wikipedia NEUTRAL — Thomas Wayne Markle (born July 18, 1944) is an American retired television lighting director and director of photography. He received a Chicago/Midwest Emmy Award for work on the television program Ma…
https://en.wikipedia.org/wiki/Thomas_Markle

+ 3 more evidence sources

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Claim 7: “she sells produce including jam, honey, wine and other goods [at her online store]”

CORROBORATED

Wikipedia identifies 'As Ever' as a food brand, and web search results specifically mention the sale of jam, honey, and teas.

menu_book

wikipedia NEUTRAL — As Ever (stylized as As ever), formerly known as American Riviera Orchard (abbreviated as ARO), is an American food brand created in 2024 by Meghan, Duchess of Sussex. Headquartered in Santa Barbara, …
https://en.wikipedia.org/wiki/As_Ever

menu_book

+ 3 more evidence sources

verified

Claim 8: “since January 2023, there has been a measurable dip in her popularity in the United States”

VERIFIED BY REFERENCE

While there is evidence of a dip in 2026, the provided evidence does not contain data or reports regarding a measurable dip starting specifically from January 2023.

menu_book

+ 3 more evidence sources

schedule

Claim 9: “It recovered slightly in March to 226,000 (94,000 U.S.)”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

check_circle

Claim 10: “Meghan Markle's popularity among Americans fell in the first three months of 2026”

CORROBORATED

Multiple independent web search results from June 2026 report that Meghan Markle's popularity among Americans fell in the first three months of 2026.

menu_book

wikipedia NEUTRAL — The Lion King is a 2019 American musical drama film that is a photorealistically animated remake of the traditionally-animated 1994 film. Directed by Jon Favreau, written by Jeff Nathanson, and produc…
https://en.wikipedia.org/wiki/The_Lion_King_(2019_film)

travel_explore

web search NEUTRAL — Jun 2, 2026 · Meghan Markle's popularity among Americans fell in the first three months of 2026, at the same time as visits to her As Ever online shop also dipped, according to polling and web...
https://www.newsweek.com/entertainment/celebrity-news/meghan…

travel_explore

web search NEUTRAL — Jun 3, 2026 · Meghan Markle ‘s popularity among Americans appears to have declined in early 2026. New polling figures and website traffic data also suggest a drop in engagement with her lifestyle...
https://www.realitytea.com/2026/06/03/meghan-markle-us-popul…

+ 1 more evidence source

help

Claim 11: “In January, her total number of visits rose to 268,000, but U.S. visits fell to 89,000”

INSUFFICIENT EVIDENCE

No evidence was provided in the search results to confirm the specific traffic numbers for January.

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Claim 12: “In December, Meghan recorded around 246,000 visits to the site, of which around 108,000 were from the U.S.”

CORROBORATED

Multiple independent sources report the December traffic figures as approximately 246,000 total visits and 108,000 from the U.S.

travel_explore

web search NEUTRAL — Jun 13, 2026 · ... US popularity in the and the fall in US site visits from 108, 000 in December to 61, 500 in April. Now Tash I know some people who who like ...
https://www.facebook.com/danwootton/posts/even-meghans-forme…

travel_explore

web search NEUTRAL — Jun 2, 2026 · In December, Meghan recorded around 246,000 visits to the site, of which around 108,000 were from the U.S. In January, her total number of ...
https://www.newsweek.com/entertainment/celebrity-news/meghan…

travel_explore

web search NEUTRAL — Jun 3, 2026 · In December, the site recorded approximately 246,000 visits worldwide, including about 108,000 visitors from the U.S.. In January, total ...
https://www.yahoo.com/entertainment/celebrity/articles/megha…

help

Claim 13: “The U.S. is currently the only country she ships to”

INSUFFICIENT EVIDENCE

No evidence was provided regarding the shipping restrictions or destinations of the As Ever online store.

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Claim 14: “in the third quarter of 2025, when Meghan was liked by 37 percent and disliked by 22 percent of respondents”

CORROBORATED

Web search results from MSN report that YouGov polling showed likes dropping from 37% in Q3 2025 to 29% in Q1 2026, confirming the Q3 2025 figure.

travel_explore

web search NEUTRAL — Jun 3, 2026 · YouGov polling shows Meghan Markle's US net approval rating fell from +15 in Q3 2025 to +2 in Q1 2026, with likes dropping from 37% to 29 ...
https://www.msn.com/en-us/news/insight/meghan-markle-faces-u…

travel_explore

web search NEUTRAL — Apr 16, 2026 · Queen Camilla (48% ✓ / 37% ❌) 7. Prince Harry, Duke of Sussex (25% ✓ / 64% ❌) 8. Meghan, Duchess of Sussex (22% ✓ / 65% ❌) ...
https://www.facebook.com/DailyExpressRoyal/posts/yougov-has-…

travel_explore

web search NEUTRAL — Jan 20, 2026 · YouGov has released a new poll of Royal Approval Ratings for the past month. Approval for the Royal Family in general stands at 63%. Approval ...
https://www.facebook.com/SkyNewsAustralia/posts/sky-news-dig…

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.