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Jell-O is jiggling its way toward more natural ingredients

Nbcwashington · · 550 words · By Dee-Ann Durbin; The Associated Press
Corporate Sustainability and Health Trends Regulatory Compliance
open_in_new Read the original article: https://www.nbcwashington.com/news/national-international/jell-o-dyes-more-natur…

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Loaded Language 70% confidence
Using words with strong emotional connotations to influence an audience.

fact_checkFact-Check Results

17 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

schedule Pending 7
check_circle Corroborated 6
info Single Source 2
help Insufficient Evidence 2
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“Kraft Heinz Co. on Tuesday unveiled Jell-O Simply, a line of pre-made gelatin that the company said is made with fruit juice and has at least 25% less sugar than the regular version.”
CORROBORATED
Multiple independent web sources confirm Kraft Heinz unveiled Jell-O Simply, a pre-made gelatin line made with fruit juice and containing 25% less sugar than the regular version.
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wikipedia NEUTRAL — Capri-Sun (UK: KAP-ree, US: kə-PREE) is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduce…
https://en.wikipedia.org/wiki/Capri-Sun
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wikipedia NEUTRAL — Jell-O (stylized in all caps) is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert (ge…
https://en.wikipedia.org/wiki/Jell-O
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wikipedia NEUTRAL — Kraft Dinner (marketed as KD in Canada; Kraft Mac & Cheese in the United States, Australia, and New Zealand; and Mac and Cheese internationally) is a nonperishable packaged macaroni and cheese mix. It…
https://en.wikipedia.org/wiki/Kraft_Dinner
+ 3 more evidence sources
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“The ready-to-eat range now available in stores comes in three flavors -- orange, raspberry lemonade and blueberry.”
CORROBORATED
The flavors orange, raspberry lemonade, and blueberry are confirmed by multiple sources, including AP News and Food Network (though Food Network only lists two, AP News explicitly lists all three).
travel_explore
web search NEUTRAL — Mar 2, 2026 · The Department of Consumer and Worker Protection is proposing to amend rules related to the Earned Safe and Sick Time Act (ESSTA), which was established by Chapter 8 of Title 20 of the N…
https://rules.cityofnewyork.us/rule/protected-time-off-under…
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web search NEUTRAL — Mar 17, 2026 · On February 22, 2026, the New York City Department of Consumer and Worker Protection (DCWP) issued updated Frequently Asked Questions (FAQs) and revised model notices addressing the rec…
https://www.kaufmandolowich.com/news-resources/nyc-issues-up…
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web search NEUTRAL — Feb 4, 2026 · Proposed rules have been released in advance of recent amendments to the NYC Earned Safe and Sick Time Act (“ESSTA”) taking effect on February 22, 2026.
https://www.lawandtheworkplace.com/2026/02/proposed-rules-is…
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“Kathryn O’Brien, Kraft Heinz’s head of marketing for desserts, said the products are colored using vegetable juice, fruit juice and an extract derived from turmeric roots.”
CORROBORATED
Three separate web search results explicitly attribute the statement to Kathryn O'Brien regarding the use of vegetable juice, fruit juice, and turmeric root extract for coloring.
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web search NEUTRAL — The ready-to-eat range now available in stores comes in three flavors -- orange, raspberry lemonade and blueberry. Kathryn O'Brien, Kraft Heinz's head of marketing for desserts, said the products are …
https://apnews.com/article/jello-kraft-heinz-artificial-colo…
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web search NEUTRAL — Kathryn O'Brien, Kraft Heinz's head of marketing for desserts, said the products are colored using vegetable juice, fruit juice and an extract derived from turmeric roots.
https://www.usnews.com/news/business/articles/2026-05-19/new…
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web search NEUTRAL — Kathryn O'Brien, Kraft Heinz's head of marketing for desserts, said the products are colored using vegetable juice, fruit juice and an extract derived from turmeric roots.
https://www.chicagotribune.com/2026/05/19/jell-o-products-fr…
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“Kraft Heinz said it would expand the Jell-O Simply brand in August to include vanilla and chocolate instant pudding and banana and strawberry gelatin mixes”
CORROBORATED
Multiple sources confirm the August expansion to include vanilla and chocolate pudding and banana and strawberry gelatin mixes.
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web search NEUTRAL — Kraft Heinz said it would expand the Jell-O Simply brand in August to include vanilla and chocolate instant pudding and banana and strawberry gelatin mixes, part of the food and beverage company's bro…
https://www.click2houston.com/business/2026/05/19/jell-o-is-…
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web search NEUTRAL — Jell-O Simply Gelatin and Instant Pudding Mixes include Vanilla, Chocolate, Banana, and Strawberry options, ideal for all your dessert needs.Jell-O Simply Gelating and Instant Pudding Mix will hit sto…
https://www.yahoo.com/lifestyle/articles/jell-o-finally-intr…
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web search NEUTRAL — JELL-O Simply Gelatin and Instant Pudding Mixes: Available nationwide in August 2026 for $2.24 per box in four flavors including Vanilla (made with real vanilla), Chocolate (made with real cocoa), Ban…
https://grocery-insightmagazine.com/jell-o-ushers-in-a-new-e…
info
“Industrywide sales of pre-made gelatin have fallen 21% over the last four years, while unit sales of gelatin mix have fallen 4%, according to market research company NielsenIQ.”
SINGLE SOURCE
While NielsenIQ (NIQ) is a real company, the provided search results do not contain the specific statistics regarding the 21% fall in pre-made gelatin sales or 4% fall in gelatin mix sales.
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web search NEUTRAL — See how we do it. 90+. countries measuring $7.2T of global consumer spending. 177M. products covered from more than 21M stores. 1,800+. categories covering FMCG, Tech & Durables, and more. 3.1T. data …
https://nielseniq.com/
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web search NEUTRAL — Why is Storytelling so powerful? And how do we use it to our advantage? Presentations expert David JP Phillips shares key neurological findings on storytelli...
https://www.youtube.com/watch?v=Nj-hdQMa3uA
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web search NEUTRAL — This year’s report reveals that online grocery sales met and exceeded those projections. The latest FMI/NIQ report projects total U.S. online grocery sales to reach $388 billion by 2027, representing …
https://abasto.com/en/news/digital-grocery-fmi-nielseniq-rep…
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“In the waning days of the Biden administration, the U.S. Food and Drug Administration banned a dye known as Red 3 from the U.S. food supply.”
CORROBORATED
Multiple sources report the FDA initiating a ban on Red 3 dye, with one source explicitly linking it to the 'waning days of the Biden administration'.
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web search NEUTRAL — The US Food and Drug Administration considers it safe for use in food, drugs, and cosmetics. It has faced increasing pressure for removal from food in some areas, with California banning it in public …
https://en.wikipedia.org/wiki/Allura_Red_AC
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web search NEUTRAL — FDA Bans Red 3 Dye, Which Could Impact Dozens of Snacks Across Texas.(KPEL News) - The U.S. Food and Drug Administration is taking a significant step forward in consumer safety by initiating a ban on …
https://1130thetiger.com/ixp/36/p/fda-ban-red-3-dye-texas-sn…
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web search NEUTRAL — A food dye that may cause cancer in high doses could be lurking in children's Halloween baskets, experts warn. More than a dozen health and campaign groups wrote to the U.S. Food and Drug Administrati…
https://www.dailymail.com/health/article-11377847/How-radian…
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“A few months later, Trump administration officials urged food makers to voluntarily phase out other petroleum-based artificial colors.”
CORROBORATED
Multiple sources report that U.S. health officials (specifically under the Trump administration context in one source) urged food makers to voluntarily phase out petroleum-based artificial colors.
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web search NEUTRAL — U.S. health officials on Tuesday said they would urge food makers to phase out petroleum-based artificial colors in the nation’s food supply, but stopped short of promising a formal ban and offered fe…
https://www.aol.com/rfk-jr-plans-phase-eight-165201425.html
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web search NEUTRAL — U.S. health officials on Tuesday said they would urge food makers to phase out petroleum-based artificial colors in the nation’s food supply, but stopped short of promising a formal ban and offered fe…
https://fortune.com/article/rfk-jr-food-industry-drop-petrol…
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web search NEUTRAL — In the waning days of the Biden administration, the U.S. Food and Drug Administration banned a dye known as Red 3 from the U.S. food supply. A few months later, Trump administration officials urged fo…
https://www.independent.co.uk/news/target-consumers-collagen…
info
“Target said in February that it would stop selling cereals containing synthetic colors by this summer.”
SINGLE SOURCE
The search results for 'Target' only provide general store information and do not mention a February announcement regarding synthetic colors in cereals.
travel_explore
web search NEUTRAL — Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
https://www.target.com/
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web search NEUTRAL — Here you can find some significant information about Target Paso Robles, CA, including the hours of business, place of business info and telephone info.
https://www.storeopeninghours.com/target-paso-robles-ca
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web search NEUTRAL — Target at 2305 Theatre Dr, Paso Robles CA 93446 - hours, address, map, directions, phone number, customer ratings and reviews.
https://www.loc8nearme.com/california/paso-robles/target/535…
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“Last summer, Kraft Heinz pledged to remove artificial dyes from its U.S. products by 2027.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results to confirm Kraft Heinz's pledge to remove artificial dyes by 2027.
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“At the time, the company said 90% of its U.S. products didn’t contain synthetic dyes.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results to confirm the claim that 90% of Kraft Heinz's U.S. products do not contain synthetic dyes.
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“Kraft Heinz removed artificial colors from its macaroni and cheese in 2016”
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“But they remain in brands like Jell-O, Kool-Aid and Crystal Light.”
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“O’Brien described Jell-O Simply as a “meaningful evolution” for the 125-year-old brand.”
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“O'Brien said the Jell-O Simply brand is a permanent addition to the company's portfolio and will remain even when artificial colors are removed from the rest of the Jell-O lineup next year.”
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“Like Jell-O, Jell-O Simply's primary ingredient is gelatin, a colorless, flavorless substance derived from animal collagen.”
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“Collagen is sourced from the skin, bones and connective tissues of animals like cows, pigs or fish, according to the Michigan State University Center for Research on Ingredient Safety.”
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“A Jell-O Simply pre-made four-pack is $3.99, or 46 cents more than a regular Jell-O four-pack, the company said.”
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info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.