Hims and Hers shares fall 10% as FTC sues company over data, billing practices

Cnbc · Jul 29, 2026 · 336 words · By Brandon Gomez

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What to know about Hims and Hers shares fall 10% as FTC sues company over data, billing practices

Shares of telehealth company Hims and Hers Health fell sharply Wednesday after the Federal Trade Commission sued the company, alleging it misled consumers about privacy protections, billing practices and subscription cancellations.

Claims checked 11

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center88%

Right12%

8 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Why it matters

The FTC, joined by Los Angeles County and Utah, alleged Hims and Hers shared users' sensitive health information with online advertising platforms including Meta Platforms and Snap Inc.

Common ground

through tracking technologies embedded on its website.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Hims and Hers shares fall 10% as FTC sues company over data, billing practices?
What evidence would most clearly confirm or weaken the claim that the Federal Trade Commission sued the company, alleging it misled consumers about privacy protections, billing practices and subscription cancellations?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://www.cnbc.com/2026/07/29/hims-and-hers-ftc-lawsuit-stock.html

fact_checkClaims Checked

eFinder analyzed this article and checked 11 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 7

info Single Source 2

schedule Pending 1

help Insufficient Evidence 1

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Claim 1: “the Federal Trade Commission sued the company, alleging it misled consumers about privacy protections, billing practices and subscription cancellations”

CORROBORATED

Multiple sources (KFF Health News, and other web results) confirm the FTC lawsuit alleges misleading claims regarding privacy, billing, and subscription cancellations.

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wikipedia NEUTRAL — Hims & Hers Health, Inc., doing business as hims, is an American telehealth company headquartered in San Francisco. It provides prescription medications, over-the-counter medications, and personal car…
https://en.wikipedia.org/wiki/Hims_&_Hers_Health

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wikipedia NEUTRAL — The following is a list of Amazon.com, Inc. employees or third-party workers for Amazon that died or were killed while working. Amazon has come under scrutiny for workplace safety issues in the wake o…
https://en.wikipedia.org/wiki/List_of_Amazon_worker_fataliti…

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wikipedia NEUTRAL — From December 22, 2018, until January 25, 2019, the United States federal government entered a shutdown. It was the second and final federal government shutdown involving furloughs during the first pr…
https://en.wikipedia.org/wiki/2018–2019_United_States_federa…

+ 3 more evidence sources

info

Claim 2: “In April, the FTC formally communicated the findings of its probe started in 2023 to the company and settlement discussions began”

SINGLE SOURCE

Only one web search result mentions that the FTC communicated findings in April and that settlement discussions began.

schedule

Claim 3: “In May, Hims and Hers disclosed a $15 million probable-loss accrual related to the matter”

PENDING

This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.

help

Claim 4: “CNBC has reported on several probes into Hims and Hers' business practices, including its Super Bowl ad and compounded weight loss drugs”

INSUFFICIENT EVIDENCE

No evidence was provided in the search results to confirm CNBC's reporting on Super Bowl ads or compounded weight loss drug probes specifically.

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Claim 5: “The FTC, joined by Los Angeles County and Utah, alleged Hims and Hers shared users' sensitive health information with online advertising platforms including Meta Platforms and Snap Inc. through tracking technologies embedded on its website”

CORROBORATED

Three independent web sources confirm the FTC, Utah, and Los Angeles County sued the company for sharing sensitive health data with Meta and Snap via tracking technologies.

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wikipedia NEUTRAL — Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a U.S. subsidiary called Herbalife International of America) or simply Herbalife, is an American multinational multi-level mar…
https://en.wikipedia.org/wiki/Herbalife

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wikipedia NEUTRAL — MyLife is an American information brokerage firm. Founded by Jeffrey Tinsley in 2002 as Reunion.com, it changed names following a 2008 merger with Wink.com. MyLife gathers personal information through…
https://en.wikipedia.org/wiki/MyLife

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wikipedia NEUTRAL — Edith Ramirez (born May 28, 1968) is an American attorney who served as the 54th chair of the Federal Trade Commission (FTC) from 2013 to 2017. A member of the Democratic Party, she served as a commis…
https://en.wikipedia.org/wiki/Edith_Ramirez

+ 3 more evidence sources

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Claim 6: “The investigation by the FTC dates back to October 2023”

SINGLE SOURCE

Only one specific web search result mentions that the FTC opened its inquiry in October 2023, citing CNBC.

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web search NEUTRAL — The FTC opened its inquiry in October 2023, according to CNBC. By April 2026, the agency communicated its findings to the company and settlement talks began, but the parties could not reach an agreeme…
https://lightwavereports.com/the-ftc-is-suing-hims-and-hers-…

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web search NEUTRAL — 1:52:10. "Тёща в загуле" (2023) Рождественский фильм. 1,6 тыс просмотров. "Предсказания сбываются" (2021) Дубляж.
https://vk.com/video-169949960_456242913

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web search NEUTRAL — 2023 Apr 29. To enter the giveaway, subscribe to the channel and comment on this video, "I want a mask." The winner will be chosen on May 7th using a random number generator.Iran 2023. The Islamic Rev…
https://www.youtube.com/watch?v=7qeYrpZq1Oc

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Claim 7: “The FTC also accused Hims and Hers of charging customers for prescriptions before they have spoken with a healthcare provider”

CORROBORATED

Multiple sources confirm the FTC's allegation that customers were charged for prescriptions before having a consultation with a healthcare provider.

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wikipedia NEUTRAL — Suits is an American legal drama, created by Aaron Korsh. It premiered on USA Network in June 2011. The series revolves around Harvey Specter (Gabriel Macht), a senior partner at a top law firm in Man…
https://en.wikipedia.org/wiki/List_of_Suits_characters

+ 3 more evidence sources

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Claim 8: “Shares of telehealth company Hims and Hers Health fell sharply Wednesday after the Federal Trade Commission sued the company”

CORROBORATED

Multiple independent web sources confirm that Hims & Hers shares fell (roughly 12%) on Wednesday following the FTC lawsuit.

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wikipedia NEUTRAL — Amazon has been criticized on many issues, including anti-competitive business practices, its treatment of workers, offering counterfeit or plagiarized products, objectionable content of its books, ta…
https://en.wikipedia.org/wiki/Criticism_of_Amazon

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web search NEUTRAL — Following news of the lawsuit, shares of Hims & Hers fell roughly 12% during trading Wednesday. Part of Broader FTC Crackdown. The lawsuit is the latest in a series of enforcement actions targeting he…
https://dallasexpress.com/business-markets/hims-hers-and-all…

+ 2 more evidence sources

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Claim 9: “The company offers virtual appointments and prescriptions for treatments including weight loss drugs, erectile dysfunction, hair loss and mental health medications”

CORROBORATED

The company's own website and multiple web search results confirm they provide virtual appointments for weight loss, ED, hair loss, and mental health.

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web search NEUTRAL — Hims & Hers started in 2017 with the launch of Hims, which gives men easier access to care for erectile dysfunction, hair loss, and anxiety. A year later, we expanded with Hers, a brand built specific…
https://www.hims.com/about/the-company

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web search NEUTRAL — Men’s healthcare, built for real life. Get access to expert-backed weight loss care, ED treatment options, in-depth lab testing, testosterone support, and more—all 100% online.
https://www.hims.com/

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web search NEUTRAL — Jun 18, 2026 · Hims & Hers is a Telehealth service that provides convenient, easy-to-access medical care for various aspects of health, including sexual health, mental health, hair care, skin care, we…
https://support.hims.com/hc/en-us/articles/360032844051-How-…

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Claim 10: “The regulator further alleges the company made it difficult for users to cancel subscriptions”

CORROBORATED

Multiple sources confirm the FTC alleges the company made the subscription cancellation process unreasonably difficult.

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+ 3 more evidence sources

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Claim 11: “Hims and Hers denied the allegation in a post on X”

CORROBORATED

CNBC and other sources report that Hims and Hers denied the allegations in a post on X.

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web search NEUTRAL — 5 days ago · The FTC alleges, however, that Hims does not give most consumers a consultation with a provider. Instead, by submitting their intake form, most consumers will unknowingly be charged for a…
https://www.ftc.gov/news-events/news/press-releases/2026/07/…

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web search NEUTRAL — 4 days ago · Hims and Hers denied wrongdoing in a post on X, calling the lawsuit unsupported after a nearly three-year FTC investigation.
https://www.cnbc.com/2026/07/29/hims-and-hers-ftc-lawsuit-st…

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web search NEUTRAL — 5 days ago · PRESS RELEASE: FTC and States Act Against Hims & Hers for Deceptive and Unlawful Privacy Practices.
https://www.ftc.gov/legal-library/browse/cases-proceedings/h…

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.