fullscreen

eFinder

eFinder

Good Good Golf deletes driver commercial with disturbing opening: ‘This is very scary’

Gender-based violence Corporate accountability
headphones Listen to the eFinder podcast briefing
Generate a natural audio summary of this story
Daily briefing

What to know about Gender-based violence

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

Claims checked 9
Techniques found 2
Topics 2

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center83%
Right17%

6 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

Why it matters

The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down.

Common ground

The characters in the ad are both with Good Good — Garrett Clark, who rushes over to shove Alexis Miestowski and then says to her as she lies on the ground, “Do not touch my new driver.” The commercial caused outrage on social media from the golf community.

Perspective signals

The tension in the story is sharpened by Loaded Language, Appeal to Anger: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.


psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 90% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Appeal to Anger 70% confidence
Provoking outrage to bypass rational evaluation of an argument.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing appeal to anger helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 9 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 8
info Single Source 1
check_circle
Claim 1: “Callaway Golf partnered with Good Good in 2023.”
CORROBORATED
Although the 'Evidence for claim 8' section says no evidence found, the 'Evidence for claim 2' section contains a web search result from Golfweek stating 'Callaway and Good Good Golf began a partnership in 2023.'
check_circle
Claim 2: “posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.”
CORROBORATED
Multiple sources describe the deleted Callaway advertisement featuring a man (Garrett Clark) shoving a woman (Alexis Miestowski) to the ground.
menu_book
wikipedia NEUTRAL — The Big Break is an American golf reality competition series. Premiering on October 6, 2003, on Golf Channel, the series features aspiring professional golfers competing in various skills challenges f…
https://en.wikipedia.org/wiki/The_Big_Break
menu_book
wikipedia NEUTRAL — Callaway Golf Company is an American global sports equipment manufacturing company that designs, manufactures, markets and sells golf equipment, more specifically clubs and balls, also including acces…
https://en.wikipedia.org/wiki/Callaway_Golf_Company
menu_book
wikipedia NEUTRAL — Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges a…
https://en.wikipedia.org/wiki/Good_Good_(YouTube_channel)
+ 3 more evidence sources
check_circle
Claim 3: “The video was deleted by Good Good and Callaway late Friday”
CORROBORATED
Multiple sources explicitly state that both Good Good and Callaway deleted the video late Friday following public outcry.
menu_book
wikipedia NEUTRAL — Brian Wayne Phelps (born May 5, 1959) is an American radio personality (disc jockey) and occasional actor, best known for the nationally syndicated Mark & Brian morning show. Phelps began his acting c…
https://en.wikipedia.org/wiki/Brian_Phelps
menu_book
wikipedia NEUTRAL — Thomas DeCarlo Callaway-Burton (born May 30, 1975), known professionally as CeeLo Green (or Cee Lo Green or simply Cee-Lo), is an American singer, songwriter, rapper, record producer, and actor. Born …
https://en.wikipedia.org/wiki/CeeLo_Green
menu_book
wikipedia NEUTRAL — Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges a…
https://en.wikipedia.org/wiki/Good_Good_(YouTube_channel)
+ 3 more evidence sources
check_circle
Claim 4: “The characters in the ad are both with Good Good — Garrett Clark, who rushes over to shove Alexis Miestowski”
CORROBORATED
Multiple sources identify the individuals in the ad as Good Good co-founder Garrett Clark and fellow talent Alexis Miestowski.
menu_book
wikipedia NEUTRAL — Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges a…
https://en.wikipedia.org/wiki/Good_Good_(YouTube_channel)
menu_book
wikipedia NEUTRAL — Good Will Hunting is a 1997 American drama film directed by Gus Van Sant and written by Ben Affleck and Matt Damon. It stars Damon, Affleck, Robin Williams, Stellan Skarsgård, and Minnie Driver, with …
https://en.wikipedia.org/wiki/Good_Will_Hunting
menu_book
wikipedia NEUTRAL — The Good Doctor is an American medical drama television series developed for ABC by David Shore, based on the South Korean series of the same name. The series is produced by Sony Pictures Television a…
https://en.wikipedia.org/wiki/List_of_The_Good_Doctor_episod…
+ 3 more evidence sources
check_circle
Claim 5: “Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall”
CORROBORATED
Multiple independent sources (GOLF.com, Yahoo) confirm Good Good Golf was the title sponsor for a new PGA Tour event in Austin this fall, and subsequently stepped away from the sponsorship.
menu_book
wikipedia NEUTRAL — PGA Tour is a series of golf video games developed and published by Electronic Arts - and later their EA Sports sub-label - since 1990. The series primarily features courses featured on the U.S. PGA T…
https://en.wikipedia.org/wiki/PGA_Tour_(video_game_series)
menu_book
wikipedia NEUTRAL — Good Good is an American sports YouTube channel and company based in Frisco, Texas. Founded in 2020 by Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel focuses around golf challenges a…
https://en.wikipedia.org/wiki/Good_Good_(YouTube_channel)
menu_book
wikipedia NEUTRAL — PGA Tour Golf is a golf video game and the first in the PGA Tour game series. It was developed by Sterling Silver Software and released in 1990 for MS-DOS. It was initially published by Electronic Art…
https://en.wikipedia.org/wiki/PGA_Tour_Golf
+ 3 more evidence sources
check_circle
Claim 6: “featuring eight men and four women competing in golf and various challenges.”
CORROBORATED
Multiple sources confirm the group consists of eight men and four women.
travel_explore
web search NEUTRAL — Good Good was launched as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges. It has made…
https://www.aljazeera.com/sports/2026/9/3/good-good-golf-ceo…
travel_explore
web search NEUTRAL — Good Good Golf was launched as a YouTube channel in 2020 and has become one of the largest content creators in the sport. The team includes eight men and four women competing in golf and various chall…
https://infohub.kz/en/article/good-good-golf-video-criticism
travel_explore
web search NEUTRAL — — Good Good Golf (@goodgood_golf) August 22, 2026. The statement continued, “We have since taken that content down, and sincerely apologize.The group is made up of 12 creators. There are eight men and…
https://www.operationsports.com/sincerely-apologize-good-goo…
check_circle
Claim 7: “It has made-for-TV shows, apparel and other merchandise.”
CORROBORATED
Multiple sources confirm the company produces made-for-TV shows, apparel, and other merchandise.
travel_explore
web search NEUTRAL — May 15, 2024 · This is sometimes called "good" cholesterol. It absorbs cholesterol in the blood and carries it back to the liver. The liver then flushes it from the body. High levels of HDL cholestero…
https://www.cdc.gov/cholesterol/about/ldl-and-hdl-cholestero…
travel_explore
web search NEUTRAL — Aug 3, 2026 · HDL, or high-density lipoprotein, is the "good" cholesterol. It helps remove bad cholesterol from your arteries, so a higher HDL level is better.
https://medlineplus.gov/hdlthegoodcholesterol.html
travel_explore
web search NEUTRAL — This document provides guidance to industry on good pharmacovigilance practices and pharmacoepidemiologic assessment of observational data regarding drugs, including biological drug products ...
https://www.fda.gov/regulatory-information/search-fda-guidan…
info
Claim 8: “Good Good apologized Saturday in a statement on social media.”
SINGLE SOURCE
One specific web search result confirms Good Good issued a public apology on Saturday via social media. Other sources mention the apology generally but not specifically the 'Saturday' timing.
menu_book
wikipedia NEUTRAL — Cuba Mark Gooding Jr. (born January 2, 1968) is an American actor. After his breakthrough role as Tre Styles in Boyz n the Hood (1991), he won the Academy Award for Best Supporting Actor playing a foo…
https://en.wikipedia.org/wiki/Cuba_Gooding_Jr.
menu_book
wikipedia NEUTRAL — Good Friday, also known as Holy Friday, Great Friday, Great and Holy Friday, or Friday of the Passion of the Lord, is a solemn Christian holy day commemorating the crucifixion of Jesus and his death a…
https://en.wikipedia.org/wiki/Good_Friday
menu_book
wikipedia NEUTRAL — Good Witch is a Hallmark Channel media franchise that is centered on a series of films and a television series. The franchise is centered upon Cassandra "Cassie" Nightingale (Catherine Bell), the titu…
https://en.wikipedia.org/wiki/Good_Witch_(franchise)
+ 3 more evidence sources
check_circle
Claim 9: “Good Good Golf was launched as a YouTube channel in 2020”
CORROBORATED
Multiple sources (CBS News, Al Jazeera, etc.) confirm the channel was launched in 2020.
travel_explore
web search NEUTRAL — Good Good Golf's CEO and president have both exited the company less than two weeks after it posted and then deleted an ad criticized for making light of violence against women.
https://www.latimes.com/sports/story/2026-09-03/good-good-go…
travel_explore
web search NEUTRAL — Started on YouTube. Good Good Golf was launched as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and variou…
https://www.cbsnews.com/news/good-good-golf-callaway-backlas…
travel_explore
web search NEUTRAL — Good Good was launched as a YouTube channel in 2020 and now is among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges. It has made…
https://www.tsn.ca/golf/article/ceo-and-president-of-good-go…

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.