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Ferrari is raking in orders for new $640K electric vehicle despite furor over design, price tag, CEO claims

Nypost · · 651 words · By Taylor Herzlich
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Ferrari is raking in orders for new $640K electric vehicle despite furor over design, price tag, CEO claims See more of our coverage in your search results.

Claims checked 9
Techniques found 2
Topics 3

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center50%
Right50%

2 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Ferrari is raking in orders for new $640K electric vehicle despite furor over design, price tag, CEO claims See more of our coverage in your search results.

Why it matters

Add The New York Post on GoogleFerrari CEO Benedetto Vigna said orders are already rolling in for the $640,000 Luce, the brand’s first fully electric vehicle – despite an explosion of criticism attacking the design and exorbitant price tag.

Common ground

“Look at the people writing to us, the people placing orders,” he said Thursday at an event in Modena, Italy, as he sought to staunch the backlash.

Perspective signals

The tension in the story is sharpened by Loaded Language, Name Calling / Labeling: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.

open_in_new Read the original article: https://nypost.com/2026/05/28/business/ferrari-is-raking-in-orders-for-new-640k-…

psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 90% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Name Calling / Labeling 80% confidence
Attaching a negative label to a person or group to reject them without evidence.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing name calling / labeling helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 9 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 7
verified Verified By Reference 2
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Claim 1: “In 2024, Ferrari opened a $230 million factory at its Italian headquarters to allow production of EVs alongside hybrids and traditional vehicles”
CORROBORATED
Multiple sources, including the New York Post and other web results, confirm Ferrari opened a $230 million factory in 2024 at its Italian headquarters for EV and hybrid production.
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web search NEUTRAL — May 27, 2026 · Ferrari's electric ambitions come as no surprise after it opened a $230 million factory at its Italian headquarters in 2024 to allow production ...
https://www.pressreader.com/usa/new-york-post/20260527/28167…
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web search NEUTRAL — May 28, 2026 · In 2024, Ferrari opened a $230 million factory at its Italian headquarters to allow production of EVs alongside hybrids and traditional vehicles ...
https://nypost.com/2026/05/28/business/ferrari-is-raking-in-…
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web search NEUTRAL — May 28, 2026 · In 2024, Ferrari opened a $230 million factory at its Italian headquarters to allow production of EVs alongside hybrids and traditional vehicles ...
https://www.facebook.com/photo.php?fbid=2579667355768740
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Claim 2: “former Ferrari chairman and president Luca Cordero di Montezemolo, who stepped down in 2014”
CORROBORATED
Multiple sources, including NY Post and Wikipedia, confirm Luca Cordero di Montezemolo was the chairman of Ferrari and stepped down in 2014.
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web search NEUTRAL — Luca Cordero di Montezemolo is an Italian businessman and motorsport executive who is best known as the former chairman of Ferrari, Fiat S.p.A., ...
https://en.wikipedia.org/wiki/Luca_di_Montezemolo
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web search NEUTRAL — May 26, 2026 ... Luca Cordero di Montezemolo, former chairman of Ferrari from 1991 until 2014, had some choice words on the polarizing Ferrari Luce EV ...
https://www.instagram.com/p/DY0IVTpm3hd/
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web search NEUTRAL — He held senior roles at the Fiat Group and later became president of Cinzano and Italia '90, the organizing committee of the FIFA World Cup hosted in Italy.
https://rossoautomobili.com/blogs/magazine/luca-di-montezemo…
+ 1 more evidence source
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Claim 3: “Jaguar’s failed rebrand in 2024, when the British luxury auto giant debuted a commercial featuring men in skirts to announce its upcoming pivot to an all-electric fleet.”
CORROBORATED
Multiple web sources report on the backlash to Jaguar's 2024 rebrand and a commercial featuring men in skirts as part of its pivot to electric vehicles.
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web search NEUTRAL — Jaguar debuted an ad on X Tuesday that has brought widespread backlash for being woke and a turn-off for its upscale, male customers, Newsweek reports.
https://www.newsmax.com/finance/streettalk/jaguar-woke-ad/20…
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web search NEUTRAL — Another social media user on Reddit predicted Ferrari could face backlash similar to Jaguar’s failed rebrand in 2024, when the British luxury auto giant debuted a commercial featuring men in skirts to…
https://nypost.com/2026/05/28/business/ferrari-is-raking-in-…
travel_explore
web search NEUTRAL — Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink" and "London Blue."
https://www.businessinsider.com/jaguar-releases-concept-car-…
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Claim 4: “The ride was unveiled on Monday.”
CORROBORATED
The New York Times and other web sources confirm the Ferrari Luce was unveiled on Monday, May 25, 2026.
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wikipedia NEUTRAL — Luca Zingaretti (Italian pronunciation: [ˈluːka ddziŋɡaˈretti]; born 11 November 1961) is an Italian actor and film director, known for playing Salvo Montalbano in the Inspector Montalbano mystery ser…
https://en.wikipedia.org/wiki/Luca_Zingaretti
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wikipedia NEUTRAL — Montag aus Licht (Monday from Light) is an opera by Karlheinz Stockhausen in a greeting, three acts, and a farewell, and was the third of seven to be composed for the opera cycle Licht: die sieben Tag…
https://en.wikipedia.org/wiki/Montag_aus_Licht
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wikipedia NEUTRAL — The Ferrari Luce (Italian: [ˈluːtʃe]) (Type F222) is a battery electric executive car produced by Italian automobile manufacturer Ferrari. It is Ferrari's first production electric vehicle and the bra…
https://en.wikipedia.org/wiki/Ferrari_Luce
+ 3 more evidence sources
verified
Claim 5: “the brand’s first fully electric vehicle”
VERIFIED BY REFERENCE
Wikipedia explicitly states that the Ferrari Luce is Ferrari's first production electric vehicle.
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wikipedia NEUTRAL — The following is a list of road cars manufactured by Italian sports car manufacturer Ferrari, dating back to the 1950s (Race cars from the late 1940s).
https://en.wikipedia.org/wiki/List_of_Ferrari_road_cars
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wikipedia NEUTRAL — Sir Jonathan Paul Ive (born 27 February 1967) is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice-president of industrial design and chief design offi…
https://en.wikipedia.org/wiki/Jony_Ive
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wikipedia NEUTRAL — The Ferrari Luce (Italian: [ˈluːtʃe]) (Type F222) is a battery electric executive car produced by Italian automobile manufacturer Ferrari. It is Ferrari's first production electric vehicle and the bra…
https://en.wikipedia.org/wiki/Ferrari_Luce
+ 4 more evidence sources
verified
Claim 6: “its first-ever five-seater, designed by former Apple exec Jony Ive’s firm”
VERIFIED BY REFERENCE
Wikipedia confirms the Luce is the brand's first five-seat model and that LoveFrom (founded by Jony Ive) is a client/designer for Ferrari.
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wikipedia NEUTRAL — LoveFrom, Inc is an American collective of designers and creatives founded in 2019 by Jony Ive. The company is based in San Francisco, California, and has a team of 60. Clients include Apple Inc., Air…
https://en.wikipedia.org/wiki/LoveFrom
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wikipedia NEUTRAL — Sir Jonathan Paul Ive (born 27 February 1967) is a British-American designer. He is best known for his work at Apple Inc., where he was senior vice-president of industrial design and chief design offi…
https://en.wikipedia.org/wiki/Jony_Ive
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wikipedia NEUTRAL — The Ferrari Luce (Italian: [ˈluːtʃe]) (Type F222) is a battery electric executive car produced by Italian automobile manufacturer Ferrari. It is Ferrari's first production electric vehicle and the bra…
https://en.wikipedia.org/wiki/Ferrari_Luce
+ 3 more evidence sources
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Claim 7: “American automakers Ford and Stellantis have reportedly swallowed multi-billion-dollar charges related to their reversal on EV production.”
CORROBORATED
Reuters and other financial reports confirm multi-billion dollar charges for both Ford (approx $19.5bn) and Stellantis (approx €22.2B) related to EV production reversals.
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web search NEUTRAL — Feb 7, 2026 · Just before Christmas, Ford said it was taking a $19.5bn hit on its EV business, including cancelled vehicles and a battery joint venture.The Car World Is Going Electric, Without America…
https://www.facebook.com/groups/148932752281422/posts/228716…
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web search NEUTRAL — Jan 8, 2026 · Ford in December said it would take a $19.5 billion writedown over several quarters as it canceled several EV programs, including the fully ...
https://www.reuters.com/business/autos-transportation/gm-tak…
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web search NEUTRAL — Feb 16, 2026 · In February 2026, Stellantis took a €22.2B charge after concluding it had overestimated the near-term pace of EV adoption, joining Ford, GM, ...
https://www.linkedin.com/posts/gadallon_secular-vs-cyclical-…
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Claim 8: “Italian Deputy Prime Minister and Transport Minister Matteo Salvini also slammed the new model in a scathing social media post this week.”
CORROBORATED
CNBC and other web results confirm that Italian Deputy Prime Minister and Transport Minister Matteo Salvini criticized the Luce, calling it 'outrageously expensive'.
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web search NEUTRAL — May 27, 2026 · “If I say what I think, I'd cause harm to Ferrari,” he told reporters on Tuesday, when asked to comment on the Luce. Moments later, he ...
https://www.nytimes.com/2026/05/27/business/ferrari-luce-ele…
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web search NEUTRAL — May 28, 2026 · Italian Deputy Prime Minister and Transport Minister Matteo Salvini also criticized the Luce, calling it "outrageously expensive." "From an ...
https://www.cnbc.com/2026/05/28/ferrari-stock-falls-first-ev…
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web search NEUTRAL — May 26, 2026 · Ferrari shares plunged by more than 8% on Tuesday as investors and critics reacted coolly to the Italian luxury sports carmaker's new Luce ...
https://www.reuters.com/business/autos-transportation/critic…
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Claim 9: “Ferrari CEO Benedetto Vigna said orders are already rolling in for the $640,000 Luce, the brand’s first fully electric vehicle”
CORROBORATED
Multiple independent sources (CNBC and other web results) confirm that CEO Benedetto Vigna defended the price tag of approximately $640,000 (550,000 euros) and that the order book was opened.
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wikipedia NEUTRAL — Benedetto Vigna (born 10 April 1969) is an Italian physicist and businessman. He is currently the chief executive officer (amministratore delegato in Italian) of Ferrari.
https://en.wikipedia.org/wiki/Benedetto_Vigna
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wikipedia NEUTRAL — Ferrari S.p.A. (; Italian: [ferˈraːri]) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded in 1939 by Enzo Ferrari (1898–1988), the company built its first car in 1940, ad…
https://en.wikipedia.org/wiki/Ferrari
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wikipedia NEUTRAL — Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver who competes in Formula One for Ferrari. Hamilton has won a joint-record seven Formula One World Drivers' Championship…
https://en.wikipedia.org/wiki/Lewis_Hamilton
+ 3 more evidence sources
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.