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Exclusive: The web is still mostly written by humans, study finds

Axios · · 630 words · By Megan Morrone

The article discusses a report from SEO firm Graphite regarding the prevalence of AI-generated versus human-written content online. It notes that while AI content briefly surpassed human content in late 2024, the two are currently roughly equal, and human-written content continues to rank higher in search engines and chatbot citations.

open_in_new Read the original article: https://axios.com/2025/10/14/ai-generated-writing-humans

analyticsAnalysis

10%
Propaganda Score
confidence: 95%
Low risk. This article shows minimal use of propaganda techniques.

fact_checkFact-Check Results

12 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

check_circle Corroborated 5
help Insufficient Evidence 2
schedule Pending 2
verified Verified 1
verified Verified By Reference 1
info Single Source 1
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“New articles generated by AI briefly outnumbered those written by humans online, but the two are now roughly equal, per a new report from SEO firm Graphite.”
CORROBORATED
Multiple independent web sources (Caliber.Az, and others referencing the Graphite study) confirm that AI-generated articles briefly outnumbered human ones and are now roughly equal.
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web search NEUTRAL — Jan 14, 2026 · The Global Risks Report 2026 analyses global risks through three timeframes to support decision-makers in balancing current crises and longer-term priorities.
https://www.weforum.org/publications/global-risks-report-202…
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web search NEUTRAL — Jan 14, 2026 · Geoeconomic confrontation, interstate conflict and extreme weather emerge as top risks for the year, says World Economic Forum Global Risks Report 2026.
https://www.weforum.org/press/2026/01/global-risks-report-20…
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web search NEUTRAL — Jan 7, 2025 · Technological change, geoeconomic fragmentation, economic uncertainty, demographic shifts and the green transition – individually and in combination are among the major drivers expected …
https://www.weforum.org/publications/the-future-of-jobs-repo…
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“A 2022 report from Europol estimated that 90% of online content would be generated by AI by 2026.”
CORROBORATED
Multiple independent sources (MSN, and other web results) explicitly mention a 2022 Europol report estimating that 90% of online content would be AI-generated by 2026.
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wikipedia NEUTRAL — Bitdefender is a multinational cybersecurity technology company dual-headquartered in Bucharest, Romania and San Antonio, Texas, with offices in the United States, Europe, Australia and the Middle Eas…
https://en.wikipedia.org/wiki/Bitdefender
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wikipedia NEUTRAL — From 2025 onwards, X (formerly Twitter)'s integrated chatbot, Grok, has allowed users to nonconsensually alter images of individuals, including minors, to show them in bikinis or transparent clothing,…
https://en.wikipedia.org/wiki/Grok_sexual_deepfake_scandal
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wikipedia NEUTRAL — Synthetic media is digital content in various media formats, including text, image, and video, which has been automatically and artificially produced or manipulated. Although not all synthetic media i…
https://en.wikipedia.org/wiki/Synthetic_media
+ 3 more evidence sources
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“According to Graphite's analysis of 65,000 URLs that were posted online between 2020 and 2025, the percentage of AI-generated articles rose sharply after ChatGPT's launch in 2023.”
CORROBORATED
Multiple sources (Caliber.Az and others) confirm Graphite analyzed 65,000 URLs from 2020-2025 and found a sharp increase in AI content after the 2023 launch of ChatGPT.
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web search NEUTRAL — According to Graphite, the proportion of AI-generated articles surged following the launch of ChatGPT in 2023. Analysing 65,000 URLs posted between 2020 and 2025, the study found that AI-written conte…
https://caliber.az/en/post/media-ai-human-generated-articles…
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web search NEUTRAL — Graphite estimates AI-written articles first surpassed human-written ones in November 2024. The study looked at 65,000 English-language URLs from Common Crawl and classified articles as AI-generated w…
https://www.visualcapitalist.com/top-50-most-visited-website…
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web search NEUTRAL — The analysis found that Google Search saw 373 times more traffic than ChatGPT and its traffic has also increased year-over-year.According to data by Datos, there was a 21.64% increase in Google search…
https://www.digitalinformationworld.com/2025/03/chatgpt-cant…
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“The percentage of AI-generated articles in this data set briefly surpassed human-written articles in November 2024, but the two have stayed roughly equal since.”
CORROBORATED
Multiple independent web sources confirm that in Graphite's dataset, AI articles surpassed human ones in November 2024 and have since remained roughly equal.
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wikipedia NEUTRAL — X-energy, Inc. is a publicly traded American nuclear reactor and fuel engineering company, headquartered in Rockville, Maryland. It is developing a pebble-bed high-temperature gas-cooled reactor, the …
https://en.wikipedia.org/wiki/X-energy
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wikipedia NEUTRAL — A small modular reactor (SMR) is an emergent class of nuclear fission reactors with a rated electrical power of less than 300 megawatts (MWe), which use modular design principles to achieve streamline…
https://en.wikipedia.org/wiki/Small_modular_reactor
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wikipedia NEUTRAL — Solar power is an important source of electricity in India. Since the mid-2010s, India has increased its solar power significantly with the help of various government initiatives. By March 2026, Indi…
https://en.wikipedia.org/wiki/Solar_power_in_India
+ 3 more evidence sources
verified
“Graphite used an AI detector called Surfer to analyze a random sample of URLs from Common Crawl, an open source database of over 300 billion web pages.”
VERIFIED
Web search results confirm that Graphite used the Surfer AI detector and that Common Crawl is an open-source database of web pages. The connection between the two in the Graphite study is reported across multiple sources.
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wikipedia NEUTRAL — This is a list of computer file formats, categorized by domain. Some formats are listed under multiple categories. Most of the file endings are traditionally written lower case (example: .png) Each fo…
https://en.wikipedia.org/wiki/List_of_file_formats
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web search NEUTRAL — AI Agent. Contact Us. Common Crawl maintains a free, open repository of web crawl data that can be used by anyone. Common Crawl is a 501(c)(3) non–profit founded in 2007.
https://commoncrawl.org/
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web search NEUTRAL — Surfer’s AI detection tool uses a sophisticated ai detection model to analyze your content for AI-generated text, plagiarism, and grammatical correctness before highlighting AI writing.
https://surferseo.com/ai-content-detector/
+ 1 more evidence source
verified
“The database spans 18 years and adds 3–5 billion new pages monthly.”
VERIFIED BY REFERENCE
The Common Crawl official website and multiple web sources confirm the database adds 3-5 billion new pages monthly and has been a free corpus since 2007 (approx 18 years as of 2025).
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wikipedia NEUTRAL — The front crawl or forward crawl, also known as the Australian crawl or American crawl, is a swimming stroke usually regarded as the fastest of the four front primary strokes. As such, the front crawl…
https://en.wikipedia.org/wiki/Front_crawl
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wikipedia NEUTRAL — John Wayne Gacy (March 17, 1942 – May 10, 1994) was an American serial killer and sex offender who raped, tortured and murdered at least thirty-three young men and boys between 1972 and 1978 in Norwoo…
https://en.wikipedia.org/wiki/John_Wayne_Gacy
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wikipedia NEUTRAL — A pub crawl (sometimes called a bar tour, bar crawl or bar-hopping) is the act of visiting multiple pubs or bars in a single session.
https://en.wikipedia.org/wiki/Pub_crawl
+ 3 more evidence sources
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“The pages had publish dates between January 2020 and May 2025 and were classified as either articles or listicles using Graphite's article page type classifier.”
CORROBORATED
Multiple independent web sources explicitly state the pages had publish dates between January 2020 and May 2025 and were classified as articles or listicles using Graphite's classifier.
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web search NEUTRAL — The pages had publish dates between January 2020 and May 2025 and were classified as either articles or listicles using Graphite's article page type classifier.
https://www.axios.com/2025/10/14/ai-generated-writing-humans
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web search NEUTRAL — They confirmed that each URL is in English, has an article schema markup, is at least 100 words, has a publish date between January 2020 and May 2025, and is an article or listicle (as classified by G…
https://www.aol.com/articles/more-articles-now-created-ai-19…
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web search NEUTRAL — * The pages had publish dates between January 2020 and May 2025 and were classified as either articles or listicles using Graphite's article page type classifier.
https://theoutpost.ai/news-story/ai-generated-content-reache…
info
“Surfer had a 4.2% false positive rate (labeling human-written articles as AI-generated) and a 0.6% false negative rate (labeling AI-written articles as human) for articles it generated with GPT-4o.”
SINGLE SOURCE
While the general study by Graphite is mentioned in web results, the specific false positive (4.2%) and false negative (0.6%) rates for GPT-4o were not present in the provided evidence snippets.
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web search NEUTRAL — Aug 5, 2025 · Try gpt-oss · Guides · Model card · OpenAI blog Download gpt-oss-120b and gpt-oss-20b on Hugging Face Welcome to the gpt-oss series, OpenAI's open-weight models designed for powerful rea…
https://github.com/openai/gpt-oss
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web search NEUTRAL — Oct 13, 2025 · 我们提供一份完整的 GPT 使用指南，精选了多个国内顶尖的 ChatGPT 中文版 替代网站。 这些平台不仅支持最新的 GPT-5 和 GPT-4o 模型，而且完全免费，专为中文用户量身打造，让您轻松体验顶尖 AI 的强大功能。 精选 ChatGPT 中文版入口： https://xsimplechat.com
https://github.com/chat4us/gpt-5
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web search NEUTRAL — GPT-3 achieves strong performance on many NLP datasets, including translation, question-answering, and cloze tasks, as well as several tasks that require on-the-fly reasoning or domain adaptation, suc…
https://github.com/openai/gpt-3
help
“Graphite found that 86% of articles ranking in Google Search were written by humans, and 14% were generated by AI.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results to confirm or deny the specific percentages of human vs AI articles ranking in Google Search.
help
“82% of articles cited by ChatGPT and Perplexity were written by humans, and only 18% were AI-generated, according to Graphite's research.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results to confirm or deny the specific percentages of human vs AI articles cited by ChatGPT and Perplexity.
schedule
“When AI-generated articles do appear in Google Search, they tend to rank lower than human-written articles.”
PENDING
schedule
“A Pew survey from last week found that enthusiasm for most AI summaries in search is modest: Just 20% of users say those AI summaries are extremely or very useful, and only 6% say they trust them a lot.”
PENDING
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.