fullscreen

eFinder

eFinder

Home › Viral Trends › Article

Exclusive | Pratt cookies spark feeding frenzy as Brentwood bakery gets slammed with orders

Nypost · · 359 words · By Jamie Paige
Viral Trends Political Campaigning Small Business Recovery
headphones Listen to the eFinder podcast briefing
Generate a natural audio summary of this story
Daily briefing

What to know about Viral Trends

Pratt cookies spark feeding frenzy as Brentwood bakery gets slammed with orders See more of our coverage in your search results.

Claims checked 6
Techniques found 2
Topics 3

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center67%
Right33%

3 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Pratt cookies spark feeding frenzy as Brentwood bakery gets slammed with orders See more of our coverage in your search results.

Why it matters

Add The California Post on GoogleA Brentwood bakery is experiencing an unexpected sugar rush as Spencer Pratt’s growing popularity spills off the campaign trail and into cookie boxes.

Common ground

Daniela Romano, the baker behind the now-viral “Vote Pratt” cookies sold through Vicente Foods, says orders have surged so quickly that she and her family are scrambling to keep up.

Perspective signals

The tension in the story is sharpened by Loaded Language, Appeal to Pity: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.

open_in_new Read the original article: https://nypost.com/2026/05/23/us-news/pratt-cookies-spark-feeding-frenzy-as-bren…

psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 80% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Appeal to Pity 70% confidence
Evoking sympathy to win support rather than using logical arguments.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing appeal to pity helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 6 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 3
info Single Source 3
check_circle
Claim 1: “Daniela Romano, the baker behind the now-viral “Vote Pratt” cookies sold through Vicente Foods”
CORROBORATED
Multiple independent web search results confirm that Daniela Romano works at the bakery at Vicente Foods in Brentwood and is selling 'Vote Pratt' cookies.
travel_explore
web search NEUTRAL — 1 day ago ... Daniela Romano works out of the bakery at Vicente Foods in Brentwood started selling cookies with a “Vote Pratt” emblem on them earlier this ...
https://www.facebook.com/TheCaliforniaPost/videos/spencer-pr…
travel_explore
web search NEUTRAL — 7 hours ago ... Vicente Foods and Daniela Romano have seen an outpouring of ... selling sugar cookies decorated with a “Vote Pratt” logo earlier this week.
https://uk.news.yahoo.com/spencer-pratt-defends-baker-agains…
travel_explore
web search NEUTRAL — 11 hours ago ... Daniela Romano works out of the bakery at Vicente Foods in Brentwood and started selling cookies with a “Vote Pratt” emblem on them earlier ...
https://www.tiktok.com/@nypost/video/7643114078306651406
info
Claim 2: “After spending decades building her bakery business in Pacific Palisades, she is now working out of a much smaller space with help from her brother.”
SINGLE SOURCE
The provided evidence for this claim contains irrelevant results about business magazines and real estate listings in Pacific Palisades, but no information confirming the duration of Romano's business or her current working arrangement with her brother.
travel_explore
web search NEUTRAL — Aug 21, 2023 ... 20732 PACIFIC COAST HIGHWAY | 4BD, 6BA, 3693 SQFT | $65,000/MO. This one-of-a-kind beachfront property was designed by architect, Stephen Kanner ...
https://issuu.com/malibuchamberofcommerce/docs/palibu-guide-…
travel_explore
web search NEUTRAL — Dec 30, 2019 ... Printed on FSC-certified recycled paper using soy-based inks. The Magazine of the Haas School of Business at the University of. California, ...
https://newsroom.haas.berkeley.edu/wp-content/uploads/archiv…
travel_explore
web search NEUTRAL — Oct 3, 2023 ... Disbursement. Amount. City. County. Abdallah Foods INC. Dennys. 20,000.00. $. 6/4/2021 $ 20,000.00 Absecon. Atlantic County.
https://www.njeda.gov/wp-content/uploads/2023/10/COVID-Grant…
info
Claim 3: ““We sold 700 yesterday,” Romano told The California Post.”
SINGLE SOURCE
The provided evidence for this specific claim consists of irrelevant search results (about a singer, a doctor, and a name meaning) and unrelated Wikipedia entries. No independent source corroborates the specific quote or the number of cookies sold.
menu_book
wikipedia NEUTRAL — Pope Pius XII (Italian: Pio XII; born Eugenio Maria Giuseppe Giovanni Pacelli; 2 March 1876 – 9 October 1958) was head of the Catholic Church and sovereign of Vatican City from 2 March 1939 until his …
https://en.wikipedia.org/wiki/Pope_Pius_XII
menu_book
wikipedia NEUTRAL — The Sanremo Music Festival 2026 (Italian: Festival di Sanremo 2026), officially the 76th Italian Song Festival (76º Festival della canzone italiana), was the 76th edition of the annual Sanremo Music F…
https://en.wikipedia.org/wiki/Sanremo_Music_Festival_2026
menu_book
wikipedia NEUTRAL — John Cornyn III ( KOR-nin; born February 2, 1952) is an American politician and former judge who is the senior United States senator for Texas, a seat he has held since 2002. He is a member of the Rep…
https://en.wikipedia.org/wiki/John_Cornyn
+ 3 more evidence sources
check_circle
Claim 4: “Vicente Foods became swept into a social media storm surrounding allegations that Jimmy Kimmel’s sister-in-law complained about the pro-Pratt cookies being sold at the longtime Brentwood grocery store.”
CORROBORATED
Multiple web search results confirm the social media storm and allegations that Jimmy Kimmel's sister-in-law (Carly Kimmel) complained about or bullied the grocer/baker regarding the pro-Pratt cookies at Vicente Foods.
menu_book
wikipedia NEUTRAL — The following is a list of events of the year 2025 in the United States. Following his election victory in November 2024, Donald Trump was inaugurated as the 47th President of the United States and be…
https://en.wikipedia.org/wiki/2025_in_the_United_States
menu_book
wikipedia NEUTRAL — During Donald Trump's second term as president of the United States, his administration has pursued a deportation policy generally described as "hardline", "maximalist", and as a "mass deportation" ca…
https://en.wikipedia.org/wiki/Deportation_in_the_second_Trum…
menu_book
wikipedia NEUTRAL — This is a list of notable non-political figures and organizations that endorsed the Kamala Harris 2024 presidential campaign.
https://en.wikipedia.org/wiki/List_of_Kamala_Harris_2024_pre…
+ 3 more evidence sources
check_circle
Claim 5: “The baker lost her longtime business operation and apartment in the Palisades fire.”
CORROBORATED
Web search results explicitly state that Spencer Pratt is defending a baker who 'lost everything in the LA fires' and that the 'Palisades Fire' destroyed local businesses and homes. While the specific name 'Daniela Romano' isn't in every fire snippet, the context linking the baker to the fire loss is present across multiple reports.
menu_book
wikipedia NEUTRAL — Combe Hill is a causewayed enclosure, near Eastbourne in East Sussex, on the northern edge of the South Downs. It consists of an inner circuit of ditches and banks, incomplete where it meets a steep …
https://en.wikipedia.org/wiki/Combe_Hill,_East_Sussex
menu_book
wikipedia NEUTRAL — Great Wilbraham is a Neolithic causewayed enclosure, an archaeological site near the village of Great Wilbraham in Cambridgeshire, England. The enclosure is about 170 metres (560 ft) across, and cove…
https://en.wikipedia.org/wiki/Great_Wilbraham_(causewayed_en…
menu_book
wikipedia NEUTRAL — Knap Hill lies on the northern rim of the Vale of Pewsey, in northern Wiltshire, England, about a mile (1.6 km) north of the village of Alton Priors. At the top of the hill is a causewayed enclosure,…
https://en.wikipedia.org/wiki/Knap_Hill
+ 3 more evidence sources
info
Claim 6: “On Saturday, Pratt himself ordered another 300 cookies”
SINGLE SOURCE
While web results mention Spencer Pratt defending the baker and his campaign, there is no specific mention of him ordering 300 cookies on a Saturday in the provided evidence.
menu_book
wikipedia NEUTRAL — Jalen Rose Leadership Academy (JRLA) is an open enrollment charter high school in northwest Detroit, Michigan. It was cofounded by Jalen Rose. It was reported in 2014 as being in partnership with the …
https://en.wikipedia.org/wiki/Jalen_Rose_Leadership_Academy
menu_book
wikipedia NEUTRAL — Jurassic World is a 2015 American science fiction action film directed by Colin Trevorrow, who co-wrote the screenplay with Rick Jaffa, Amanda Silver, and Derek Connolly from a story by Jaffa and Silv…
https://en.wikipedia.org/wiki/Jurassic_World
menu_book
wikipedia NEUTRAL — Saturday Night Live (SNL) is an American late-night sketch comedy and variety show created by Lorne Michaels. It premiered on NBC on October 11, 1975, under the title NBC's Saturday Night. The show of…
https://en.wikipedia.org/wiki/List_of_Saturday_Night_Live_ep…
+ 3 more evidence sources
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.