“This Cookie Notice (“Notice”) explains how NBCUniversal and its affiliates (“NBCUniversal” or “we”), along with our partners, including advertisers and vendors, use cookies and similar tracking technologies when you use our websites, applications, such as games, interactive TV, voice-activated assistants, and other services that link to this policy, as well as connected devices, including those used in our theme parks (“Services”).”

“First-party Cookies are placed by us (including through the use of third-party service providers) and are used to allow you to use the Services and their features and to assist in analytics activities.”

“Certain third parties may place their Cookies on your device and use them to recognize your device when you visit the Services and when you visit other websites or online services.”

“Strictly Necessary Cookies: These Cookies are required for Service functionality, including for system administration, security and fraud prevention, and to enable any purchasing capabilities.”

“Information Storage and Access: These Cookies allow us and our partners to store and access information on the device, such as device identifiers.”

“Measurement and Analytics: These Cookies collect data regarding your usage of and performance of the Services, apply market research to generate audiences, and measure the delivery and effectiveness of content and advertising.”

“We and our third-party vendors use these Cookies to perform analytics, so we can improve the content and user experience, develop new products and services, and for statistical purposes.”

“Personalization Cookies: These Cookies enable us to provide certain features, such as determining if you are a first-time visitor, capping message frequency, remembering choices you have made (e.g., your language preferences, time zone), and assist you with logging in after registration (including across platforms and devices).”

“Content Selection and Delivery Cookies: Data collected under this category can also be used to select and deliver personalized content, such as news articles and videos.”

“Ad Selection and Delivery Cookies: These Cookies are used to collect data about your browsing habits, your use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering interest-based advertising content on the Services and on third-party sites.”