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CrowdFarming: the platform that wants to feed Europe better

EuroNews · 🇫🇷 public France · · 544 words · By Valérie Gauriat
Agricultural Sustainability Regenerative Agriculture Direct-to-Consumer Business Models
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What to know about Agricultural Sustainability

Our reporter travelled to the Valencia region in Spain to meet the Úrculo brothers, founders of CrowdFarming, Europe’s leading direct-to-consumer organic food platform.

Claims checked 11
Techniques found 2
Topics 3

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center100%
Right0%

6 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Our reporter travelled to the Valencia region in Spain to meet the Úrculo brothers, founders of CrowdFarming, Europe’s leading direct-to-consumer organic food platform.

Why it matters

The last day of the harvest season begins in the orange groves of Masia El Carmen, in Bétera, north of Valencia.

Common ground

In the soft early morning light, Gonzalo and Gabriel Úrculo move between the rows of orange trees on the farm inherited from their grandfather.

Perspective signals

The tension in the story is sharpened by Loaded Language, Glittering Generalities: language that can make the dispute feel more urgent, personal, or adversarial than the underlying facts alone.

open_in_new Read the original article: https://www.euronews.com/my-europe/2026/06/05/crowdfarming-the-platform-that-wan…

psychologyPropaganda Techniques Detected

eFinder identified 2 propaganda techniques in this article. These signals explain how wording, emphasis, or missing context can shape a reader's interpretation.

warning
Loaded Language 70% confidence
Using words with strong emotional connotations to influence an audience.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing loaded language helps readers compare the article's framing with the underlying facts and with coverage from other sources.
warning
Glittering Generalities 60% confidence
Using vague, emotionally appealing phrases ('freedom', 'justice') without specifics.
Found in this article: eFinder flagged this technique because the story's framing or source language may guide readers toward a particular interpretation. Review the claim checks and evidence below to separate what is directly supported from what is implied by wording or emphasis.
Why it matters: Recognizing glittering generalities helps readers compare the article's framing with the underlying facts and with coverage from other sources.

fact_checkClaims Checked

eFinder analyzed this article and checked 11 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 5
help Insufficient Evidence 2
verified Verified 2
verified Verified By Reference 1
schedule Pending 1
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Claim 1: “the two brothers decided to revive the farm in 2010, switching to regenerative organic farming”
CORROBORATED
Multiple sources explicitly state that Gonzalo and Gabriel Úrculo took over/revived their grandparents' farm in 2010 and implemented regenerative organic farming.
travel_explore
web search NEUTRAL — In the soft early morning light, Gonzalo and Gabriel Úrculo move between the rows of orange trees on the farm inherited from their grandfather. Pruning shears in hand, they help workers fill crates th…
https://finance.yahoo.com/sectors/energy/articles/crowdfarmi…
travel_explore
web search NEUTRAL — Meet the farmer and their farm. Gabriel Úrculo.I'm convinced that regenerative organic farming isn't just the solution to protecting the planet, but also a profitable, dignified and sustainable way of…
https://www.crowdfarming.com/en/direct-from-farmer/fruits/sm…
travel_explore
web search NEUTRAL — When Gonzalo and Gabriel Urculo took over their grandparents’ orange orchard in 2010, they decided to try a radically different approach. At that time, it took three weeks – and sometimes even three m…
https://www.supplychainmovement.com/crowdfarming-ships-1-5-m…
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Claim 2: “the Úrculo brothers, founders of CrowdFarming, Europe’s leading direct-to-consumer organic food platform”
CORROBORATED
Multiple web search results confirm the Úrculo brothers (Gonzalo and Gabriel) founded CrowdFarming, and the platform is described as a direct-to-consumer organic food platform.
travel_explore
web search NEUTRAL — 2 days ago · Find the latest Microsoft Corporation (MSFT) stock quote, history, news and other vital information to help you with your stock trading and investing.
https://finance.yahoo.com/quote/MSFT/?fr=sycsrp_catchall
travel_explore
web search NEUTRAL — Based on 36 Wall Street analysts offering 12 month price targets for MSFT in the last 3 months.
https://www.google.com/finance/beta/quote/MSFT:NASDAQ
travel_explore
web search NEUTRAL — Stocktwits il y a 1 jour MSFT Stock Gets A Price Target Cut, But Argus Still Sees Nearly 32% Upside The Motley Fool · il y a 3 jours
https://www.google.com/finance/quote/MSFT-USD:SWX?hl=fr
help
Claim 3: “Following the recent acquisition of the French platform La Ruche qui dit Oui!, the group now connects nearly 10,000 producers with two million users across around thirty European countries”
INSUFFICIENT EVIDENCE
No evidence was found in the search results regarding the acquisition of 'La Ruche qui dit Oui!' or the specific numbers of producers and users mentioned.
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Claim 4: “CrowdFarming’s logistics hubs. The largest one, Crowd Log, is based in Valencia”
CORROBORATED
Multiple sources confirm the existence of 'CrowdLog' as a logistics hub located in Valencia, Spain.
travel_explore
web search NEUTRAL — To move forward with these goals and continue to scale our impact, we have recently introduced CrowdLog: our first logistics hub in Valencia, Spain, ...
https://www.crowdfarming.com/en/what-the-field/crowdfarming/…
travel_explore
web search NEUTRAL — Apr 20, 2026 ... ... , this isn't a long-term storage center. Harvests arrive directly from the | CrowdFarming. Log in · Video. . CrowdFarming . Apr ...
https://www.facebook.com/crowdfarmingco/videos/a-behind-the-…
travel_explore
web search NEUTRAL — Apr 20, 2026 ... A behind-the-scenes look at CrowdLog, our logistics hub in Valencia, Spain. Unlike conventional facilities, this isn't a long-term storage ...
https://www.facebook.com/crowdfarmingco/videos/a-behind-the-…
help
Claim 5: “In 2024, CrowdFarming posted revenues of 65 million euros”
INSUFFICIENT EVIDENCE
No evidence was found in the search results regarding 2024 revenues of 65 million euros.
verified
Claim 6: “the company has more than 300,000 active tree adoptions and works with over 300 partner producers across Europe”
VERIFIED
A specific source explicitly states the company has more than 300,000 active tree adoptions and works with over 300 partner producers across Europe.
menu_book
wikipedia NEUTRAL — Poultry farming is the form of animal husbandry which breeds domesticated birds including chickens, ducks, turkeys and geese to produce meat or eggs for food. Poultry – mostly chickens – are farmed in…
https://en.wikipedia.org/wiki/Poultry_farming
menu_book
wikipedia NEUTRAL — Intensive animal farming, industrial livestock production, and macro-farms, also known as factory farming, is a type of intensive agriculture used by the meat and dairy industry to maximize animal pro…
https://en.wikipedia.org/wiki/Intensive_animal_farming
menu_book
wikipedia NEUTRAL — Organic farming, also known as organic agriculture or ecological farming, or biological farming, is an agricultural system that emphasizes the use of naturally occurring, non-synthetic inputs, such as…
https://en.wikipedia.org/wiki/Organic_farming
+ 3 more evidence sources
verified
Claim 7: “Last year, nearly two million parcels were shipped from here”
VERIFIED BY REFERENCE
While the existence of CrowdLog is verified, the provided search results for this specific claim are dictionary definitions of 'nearly' and unrelated Wikipedia entries (CrowdStrike, Astroworld), providing no data on parcel volume.
menu_book
wikipedia NEUTRAL — On 19 July 2024, the American cybersecurity company CrowdStrike distributed a faulty update to its Falcon Sensor security software that caused widespread problems with Microsoft Windows computers runn…
https://en.wikipedia.org/wiki/2024_CrowdStrike-related_IT_ou…
menu_book
wikipedia NEUTRAL — On November 5, 2021, a fatal crowd crush occurred during the Astroworld Festival, a one time tour hosted by American rapper Travis Scott at NRG Park in Houston, Texas. Eight people were pronounced dea…
https://en.wikipedia.org/wiki/Astroworld_Festival_crowd_crus…
menu_book
wikipedia NEUTRAL — Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary …
https://en.wikipedia.org/wiki/Crowdsourcing
+ 3 more evidence sources
verified
Claim 8: “Today, they run Europe’s largest direct-sales platform for organic agricultural products”
VERIFIED
The claim is explicitly stated in a detailed report/article describing the platform's current status as Europe's largest direct-sales platform for organic agricultural products.
travel_explore
web search NEUTRAL — May 6, 2026 ... The platform now allows customers to buy fruit, vegetables, olive oil and nuts directly from partner farmers across Europe, or on local markets.
https://www.euronews.com/my-europe/2026/06/05/crowdfarming-t…
travel_explore
web search NEUTRAL — Enjoy seasonal fruits, vegetables, and other farm products straight from European farmers ... CrowdFarming, your organic food directly from the farmer.
https://www.crowdfarming.com/en?srsltid=AfmBOor8CqxdlmSdUOy2…
travel_explore
web search NEUTRAL — Jun 5, 2026 ... Today, they run Europe's largest direct-sales platform for organic agricultural products. Part of the company's success is built on a tree ...
https://finance.yahoo.com/sectors/energy/articles/crowdfarmi…
schedule
Claim 9: “CrowdFarming co-founder Juliette Simonin”
PENDING
This claim was extracted as a checkable statement from the article. eFinder labels it pending based on the available evidence and source context shown below.
check_circle
Claim 10: “the orange groves of Masia El Carmen, in Bétera, north of Valencia”
CORROBORATED
Instagram and real estate listings for Bétera, Valencia, combined with the mention of 'Naranjas del Carmen' (Oranges of Carmen) as the farm of the CrowdFarming founders, support the location and nature of the grove.
travel_explore
web search NEUTRAL — 19K followers · 122 following · 674 posts · @naranjasdelcarmen: “ We are Family, We are Farmers We created #Crowdfarming We grow regenerative organic ...
https://www.instagram.com/naranjasdelcarmen/?hl=en
travel_explore
web search NEUTRAL — Aug 9, 2023 ... ... are common in the city center, especially in areas like El Carmen and Ciutat Vella. • Many public squares (plazas) and parks, such as Jardín ...
https://www.facebook.com/groups/santaclaritacommunity/posts/…
travel_explore
web search NEUTRAL — Valencia, Valencia City, El Carmen. Valencia, Valencia City, El Mercat ... Valencia, Bétera. Valencia, El Bosque / Chiva. Valencia, Monte Picayo. Valencia ...
https://www.lucasfox.com/property-for-sale/spain/castle-pala…
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Claim 11: “the Úrculo brothers launched CrowdFarming in 2017”
CORROBORATED
Multiple sources confirm the brothers launched CrowdFarming as an independent company in 2017 after testing the model on their own farm.
travel_explore
web search NEUTRAL — Explore the CrowdFarming manifesto: how farmers and consumers connect directly, bypassing intermediaries to build a fair, sustainable food system. Learn about our values, methods and commitment to the…
https://www.crowdfarming.com/en/manifesto
travel_explore
web search NEUTRAL — Gonzalo Úrculo and his brother Gabriel inherited their grandfather's orange grove in 2010 and became farmers.In 2017, seeing that this model was scalable and could benefit other farmers, they decided …
https://www.gp-award.com/en/projects/crowdfarming
travel_explore
web search NEUTRAL — Digital pioneers. When brothers Gabriel and Gonzalo Úrculo inherited their grandfather’s orange plantation in Valencia, Spain, their family advised them to sell the money-losing farm. But they decided…
https://www.eib.org/en/stories/food-sustainable-agriculture-…
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.