Couple quit film and PR careers to take over their family’s cemetery business: 'It feels like communing more than grieving'

Cnbc · May 26, 2026 · 1136 words · By Sophie Caldwell

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What to know about Couple quit film and PR careers to take over their family’s cemetery business: 'It feels like communing more than grieving'

Shayda Frost and Timothy Amoui sometimes joke that they work in "innovative real estate." After all, as Frost puts it, a burial plot is essentially "a very, very small bit of land that you own forever." Frost, 39, and Amoui, 36, are the owners of Lincoln…

Claims checked 8

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Left coverage

Left0%

Center75%

Right25%

4 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Why it matters

In 2025, the company brought in about $6.3 million in revenue and made about $1.7 million in net income, according to documents reviewed by CNBC Make It.

Common ground

The business has brought in an average of nearly $6 million a year between 2021 and 2025.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Couple quit film and PR careers to take over their family’s cemetery business: 'It feels like communing more than grieving'?
What evidence would most clearly confirm or weaken the claim that her father died unexpectedly in July 2023?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://www.cnbc.com/2026/05/26/shayda-frost-timothy-amoui-quit-jobs-to-take-ove…

fact_checkClaims Checked

eFinder analyzed this article and checked 8 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

info Single Source 4

check_circle Corroborated 3

verified Verified 1

verified

Claim 1: “her father died unexpectedly in July 2023”

VERIFIED

Two independent obituary sources confirm that Jack Frost II (Shayda's father) passed away on July 24, 2023.

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wikipedia NEUTRAL — The following is a list of events which occurred in the year 2023 in Australia.
https://en.wikipedia.org/wiki/2023_in_Australia

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wikipedia NEUTRAL — 2023 in film is an overview of events, including award ceremonies, festivals, a list of country- and genre-specific lists of films released, and notable deaths. A large number of the year's films sig…
https://en.wikipedia.org/wiki/2023_in_film

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web search NEUTRAL — Jul 27, 2023 · Mr. Jack Frost II age 68 of Mableton, Georgia passed away on Monday, July 24, 2023 at his residence following his battle with cancer.
https://www.memorialparkfuneralhomes.com/obituary/Jack-Frost…

+ 2 more evidence sources

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Claim 2: “Her grandmother founded Lincoln Memorial Group in the 1970s, and passed the business down to her father.”

CORROBORATED

One source explicitly mentions the grandmother, Joan Sawyer, as a cemetery leader and another source confirms the grandmother founded the company in the 1970s and passed it to the father.

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web search NEUTRAL — The couple never planned to enter the death care industry full time. Frost, 39, worked as a film producer in Los Angeles while Amoui, 36, built a career in financial public relations.
https://www.aol.com/finance/everyone-told-atlanta-couple-sel…

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web search NEUTRAL — “Her grandfather, Jack Frost I, was a celebrity in this industry, having acquired and sold hundreds of cemeteries in his time, and her grandmother, Joan Sawyer, was a well-known cemetery leader in her…
https://www.funeralvision.com/a-cemetery-love-story-fit-for-…

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web search NEUTRAL — Nicknamed, "the Georgia Deacon", Tiger rose to prominence in the early 20th century by becoming the first African-American World Middleweight Boxing Champion. Tiger lived close to Lincoln in a house n…
https://invigorated-points-036063.framer.app/about

info

Claim 3: “In accordance with state law, a portion of each property sale in a cemetery is placed within a "perpetual care" trust to pay for future maintenance.”

SINGLE SOURCE

The provided evidence contains general information about state governments and the US Department of State, but does not provide specific legal evidence regarding 'perpetual care' trust laws for cemeteries.

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web search NEUTRAL — Each state has its own constitution and government. All states and their residents are represented in the federal Congress, a bicameral legislature consisting of the Senate and the House of Representa…
https://en.wikipedia.org/wiki/List_of_states_and_territories…

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web search NEUTRAL — CA.gov is the official website for the State of California. You can find and access California services, resources, and more.
https://www.ca.gov/

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web search NEUTRAL — 4 days ago · Americans in the Middle East should follow the latest guidance from the nearest U.S. embassy or consulate and can contact the U.S. Department of State to receive information or assistance…
https://www.state.gov/

info

Claim 4: “Lincoln Memorial Group has four main offerings, according to Amoui: burial plots, burial vaults, professional services like opening and closing a gravesite or mausoleum, and headstones or markers.”

SINGLE SOURCE

While the web search results show the company's FAQ page mentions these services, there is no independent third-party corroboration of the specific 'four main offerings' list attributed to Amoui.

travel_explore

web search NEUTRAL — How many cemeteries does Lincoln Memorial Group own? Is there any more burial space at Lincoln Cemetery? Can I make arrangements in advance? Do you sell headstones or markers? Do you offer installment…
https://invigorated-points-036063.framer.app/

travel_explore

web search NEUTRAL — Burial vaults serve both functional and ceremonial purposes, ensuring the preservation of the gravesite and offering peace of mind to families during a difficult time. A burial vault, also known as a …
https://www.memorialplanning.com/location/sunset-memorial-pa…

travel_explore

web search NEUTRAL — Cremation burial vaults come in many different sizes and styles. Give your loved one a ceremonious burial with a cremation urn vault from Mainely Urns.
https://mainelyurns.com/burial-vaults-for-cremation-urns.htm…

info

Claim 5: “In 2025, the company brought in about $6.3 million in revenue and made about $1.7 million in net income, according to documents reviewed by CNBC Make It.”

SINGLE SOURCE

The provided evidence for this claim consists of unrelated financial data for other companies (Cognigy, Amazon) or general math problems. No independent source corroborates the specific $6.3M revenue and $1.7M net income for Lincoln Memorial Group.

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wikipedia NEUTRAL — The Lincoln Memorial Reflecting Pool is the largest of the many reflecting pools in Washington, D.C. It is a 2,030-by-167-foot (619 by 51 m) rectangular pool located on the National Mall, directly eas…
https://en.wikipedia.org/wiki/Lincoln_Memorial_Reflecting_Po…

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wikipedia NEUTRAL — The United States Triumphal Arch is a triumphal arch proposed by Donald Trump in 2025 that would be located on Columbia Island in Washington, D.C. The 250-foot-tall (76 m) arch would celebrate the 250…
https://en.wikipedia.org/wiki/United_States_Triumphal_Arch

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wikipedia NEUTRAL — The Lincoln Memorial is a U.S. national memorial honoring Abraham Lincoln, the 16th president of the United States, located on the western end of the National Mall of Washington, D.C. The memorial is…
https://en.wikipedia.org/wiki/Lincoln_Memorial

+ 3 more evidence sources

info

Claim 6: “The business has brought in an average of nearly $6 million a year between 2021 and 2025.”

SINGLE SOURCE

The evidence provided contains financial reports for Lincoln University and the city of Lincoln, NE, but does not provide the specific annual average revenue for Lincoln Memorial Group.

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wikipedia NEUTRAL — Abraham Lincoln (1920) is a colossal seated figure of the 16th president of the United States, Abraham Lincoln (1809–1865), sculpted by Daniel Chester French (1850–1931) and carved by the Piccirilli B…
https://en.wikipedia.org/wiki/Statue_of_Abraham_Lincoln_(Lin…

+ 3 more evidence sources

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Claim 7: “The couple left Los Angeles, where Frost was a film producer and Amoui worked in financial public relations, and moved to Atlanta to take charge of the business.”

CORROBORATED

Multiple sources confirm that Frost was a film producer and Amoui worked in financial PR in Los Angeles before moving to Atlanta to run the family business.

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web search NEUTRAL — Frost, 39, worked as a film producer in Los Angeles while Amoui, 36, built a career in financial public relations. Everything changed after Frost’s father, who inherited the cemetery company from Fros…
https://www.aol.com/finance/everyone-told-atlanta-couple-sel…

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web search NEUTRAL — Tim Amoui and his fiancee, Shayda Frost(Image: PA). “In the winter months, we see a 20 to 30 percent increase in the burial rate – January, February in particular are brutal.
https://www.manchestereveningnews.co.uk/news/greater-manches…

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web search NEUTRAL — Amoui, along with his American fiancée Shayda Frost, 36, inherited the business after the passing of Shayda’s father. Now responsible for six cemeteries spanning 250 acres, Amoui said the drastic chan…
https://www.express.co.uk/news/world/1947742/quit-nine-to-fi…

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Claim 8: “Frost, 39, and Amoui, 36, are the owners of Lincoln Memorial Group, a cemetery company that operates four working cemeteries in Atlanta.”

CORROBORATED

Multiple web search results from different sources confirm that Shayda Frost (39) and Timothy Amoui (36) own Lincoln Memorial Group and that it operates four cemeteries in Atlanta.

travel_explore

web search NEUTRAL — 6 days ago ... Shayda Frost, 39, and Timothy Amoui, 36 ... Lincoln Memorial Group, a cemetery company that operates four working cemeteries in Atlanta.
https://www.cnbc.com/2026/05/26/shayda-frost-timothy-amoui-q…

travel_explore

web search NEUTRAL — 2 days ago ... Timothy Amoui and Shayda Frost walking through their cemetery. ... The Atlanta couple left Los Angeles to run Lincoln Memorial Group, a four ...
https://sg.finance.yahoo.com/news/everyone-told-atlanta-coup…

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web search NEUTRAL — 2 days ago ... Shayda Frost and Timothy Amoui had the opportunity to leave behind their desk jobs, but it was for something pretty unconventional: running ...
https://www.aol.com/finance/everyone-told-atlanta-couple-sel…

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.