Only one web search result mentions the campaign name 'A Girl SMR at Claire's.' While the claim mentions a 'post-bankruptcy reset and acquisition by Ames Watson,' the evidence only confirms the campaign launch and the general comeback plan, but not the specific acquisition details or the timing relative to the campaign launch in a corroborating manner.

The claim that Claire's is shifting its focus toward tweens is supported by one web search result citing Similarweb's analysis that positions Claire's as primarily aimed toward 'tween and teen girls.' However, no other independent sources corroborate this strategic shift.

One web search result mentions that agreements expected to reach key states like California, Florida, Illinois, and New York were part of the comeback plan. While this suggests a focus on these markets, the specific detail of 'early May' start date and the comprehensive list of markets (Chicago, Los Angeles, New York, and South Florida) cannot be independently verified by the provided evidence.

The claim that Claire's operates about 900 stores across the U.S. and Canada and is described as 'the only mall retailer' serving this demographic is drawn from a single web search result. While the web search mentions the number of stores and the 'only mall retailer' description, this specific combination of facts is not corroborated by other independent sources.