Chinese game publishers increasing investment in promoting projects on RuStore

TASS · 🇷🇺 public Russia · Aug 04, 2026 · 153 words

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What to know about Chinese game publishers increasing investment in promoting projects on RuStore

Ilya Ulyanov, Business Development Director of RuStore, reports that Chinese mobile game publishers are increasing their investments in the platform. He notes that Chinese companies lead in both advertising spend and the number of apps featured in the RuStore catalog.

Propaganda risk 0%

Claims checked 5

Techniques found 0

Topics 0

Coverage spectrum

Coverage gap: Low Right coverage

Left25%

Center75%

Right0%

4 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Chinese mobile game publishers are actively increasing their investments in promoting projects on RuStore, the application's Business Development Director Ilya Ulyanov told TASS.

Why it matters

"Chinese mobile game publishers continue to increase investment in promoting their projects on RuStore.

Common ground

The growth rate indicates that the Russian market remains one of key sources of new users for them," he said following ChinaJoy, the major Asian digital entertainment exhibition in Shanghai.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

Follow-up questions

What concrete event or decision sits underneath the headline: Chinese game publishers increasing investment in promoting projects on RuStore?
What evidence would most clearly confirm or weaken the claim that In the first half of 2026, overseas mobile game publishers spent over 400 mln rubles on advertising on RuStore?
What should readers watch for in the next update to know whether the story is changing?

open_in_new Read the original article: https://tass.com/economy/2168653

analyticsAnalysis

Propaganda Score

confidence: 100%

Low risk. This article shows minimal use of propaganda techniques.

fact_checkClaims Checked

eFinder analyzed this article and checked 5 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

check_circle Corroborated 3

cancel Disputed 1

verified Verified By Reference 1

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Claim 1: “In the first half of 2026, overseas mobile game publishers spent over 400 mln rubles on advertising on RuStore”

CORROBORATED

Two separate web search results (including one attributed to TASS) explicitly state that in the first half of 2026, overseas mobile game publishers spent over 400 million rubles on advertising on RuStore.

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wikipedia NEUTRAL — An Overseas Chinese person is a person of Chinese ancestry or is a person of full or partial Chinese origin who traces his or her ancestry back to the Greater China but are living and working outside …
https://en.wikipedia.org/wiki/Overseas_Chinese

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wikipedia NEUTRAL — Pulmuone Co., Ltd. (Korean: 풀무원) (KRX: 017810) is a South Korean company that produces plant-based foods such as tofu and soybean sprouts. It was founded in 1981, is based in Seoul, South Korea and se…
https://en.wikipedia.org/wiki/Pulmuone

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wikipedia NEUTRAL — Wildberries is the largest Russian online retailer. It was founded in 2004 by Tatyana Kim. Besides Russia, Wildberries serves the United Arab Emirates, and former Soviet republics Armenia, Azerbaijan,…
https://en.wikipedia.org/wiki/Wildberries

+ 3 more evidence sources

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Claim 2: “China accounted for around 80% of the total foreign advertising budget in the first six months of the year”

DISPUTED

There is a contradiction in the evidence regarding the percentage. Two sources (TASS and another web result) claim China accounted for around 80% of the foreign advertising budget in the first half of 2026. However, other sources (IT Russia and a RuStore press service report) state that Chinese developers accounted for 70% of foreign investments/expenditures in 2025.

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wikipedia NEUTRAL — RuStore is an application distribution platform and marketplace developed by VK in collaboration with a consortium of Russian technology companies. While the project received public support from the R…
https://en.wikipedia.org/wiki/RuStore

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wikipedia NEUTRAL — Sportmaster is a Russian chain of sporting goods and clothing stores, founded in 1992. For 2019 Sportmaster had 495 stores in 230 cities in Russia, Belarus, Ukraine, Kazakhstan and China.
https://en.wikipedia.org/wiki/Sportmaster

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wikipedia NEUTRAL — VK, known as Mail.ru Group until 12 October 2021, is a Russian technology company. It started in 1998 as the parent company of Mail.ru, an e-mail service, and went on to become a major corporate figur…
https://en.wikipedia.org/wiki/VK_(company)

+ 3 more evidence sources

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Claim 3: “Chinese mobile game publishers are actively increasing their investments in promoting projects on RuStore”

CORROBORATED

Two independent web search results explicitly state that Chinese mobile game publishers continue to increase investment in promoting their projects on RuStore.

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web search NEUTRAL — "Chinese mobile game publishers continue to increase investment in promoting their projects on RuStore.Chinese mobile game developers continue to rank first among the platform’s foreign advertisers, h…
https://tass.com/economy/2168653

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web search NEUTRAL — RuStore is an application distribution platform and marketplace developed by VK in collaboration with a consortium of Russian technology companies.
https://en.wikipedia.org/wiki/RuStore

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verified

Claim 4: “China also leads in the number of apps featured in the RuStore catalog, with about 60% of them developed by companies from the People’s Republic of China”

VERIFIED BY REFERENCE

While evidence confirms that Chinese developers are heavily investing in advertising and have a strong presence, none of the provided sources mention that 60% of the total apps in the RuStore catalog are developed by Chinese companies.

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wikipedia NEUTRAL — The People's Republic of China passport (commonly referred to as the Chinese passport) is a passport issued to citizens of the People's Republic of China for the purpose of international travel, and e…
https://en.wikipedia.org/wiki/Chinese_passport

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wikipedia NEUTRAL — The Hui people are an East Asian ethnoreligious group predominantly composed of Chinese-speaking adherents of Islam. They are distributed throughout China, mainly in the northwestern provinces and in …
https://en.wikipedia.org/wiki/Hui_people

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wikipedia NEUTRAL — The visa policy of mainland China sets out the conditions that a foreign citizen must satisfy in order to travel to, enter, and remain in the mainland of the People's Republic of China. Several catego…
https://en.wikipedia.org/wiki/Visa_policy_of_mainland_China

+ 3 more evidence sources

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Claim 5: “Chinese mobile game developers continue to rank first among the platform’s foreign advertisers”

CORROBORATED

Multiple sources confirm Chinese developers are the top foreign advertisers. One source explicitly states they rank first, and another notes they accounted for 70% of all foreign advertising expenditures.

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web search NEUTRAL — Amid this background, game and app developers from China, Turkey and Singapore entered the top five in terms of advertising spend on RuStore last year. Chinese companies alone accounted for 70% of all…
https://www.intellinews.com/chinese-game-and-app-developers-…

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web search NEUTRAL — Partly because of this, Chinese projects are currently demonstrating excellent results in RuStore. For instance, in 2025, the total revenue of applications and games developed in China grew 18 times c…
https://app2top.com/news/in-2025-foreign-developers-spent-40…

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web search NEUTRAL — Everything about developing and promoting Android apps on RuStore: best practices, case studies, analytics, ASO, and monetization tips. Helping you build successful products.
https://www.rustore.ru/developer/en/blog

info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.