“The company, which was rescued from administration in 2009 by the restructuring experts Hilco and also owns the Burleigh brand, based in Stoke-on-Trent, is understood to have struggled with the surging cost of gas, higher labour costs, tighter financial markets and softening consumer demand for its premium homeware.”

“Denby’s most recent accounts, from 2024, show sales fell 17% to £18.6m while pre-tax profits slumped to £86,000 from £460,000 a year amid 'the multitude of geo-political and inflationary economic impacts'.”

“The problems at Denby come a year after the Stoke pottery Royal Stafford – which first manufactured products in 1845 and was best known for its production of earthenware – called in administrators, followed by the neighbouring pottery Moorcroft in May.”