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Australian activewear brand shuts down after receiving backlash from ‘gym shaming’ video

Nypost · · 473 words · By News com au
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What to know about Australian activewear brand shuts down after receiving backlash from ‘gym shaming’ video

Australian activewear brand shuts down after receiving backlash from ‘gym shaming’ video See more of our coverage in your search results.

Claims checked 7
Techniques found 0
Topics 0

Coverage spectrum

Coverage gap: Low Left coverage
Left0%
Center75%
Right25%

4 sources compared across this story cluster. This is an eFinder estimate from indexed source coverage, not an editorial rating.

What happened

Australian activewear brand shuts down after receiving backlash from ‘gym shaming’ video See more of our coverage in your search results.

Why it matters

Add The New York Post on Google An online activewear brand has announced its closure after facing online backlash earlier this year.

Common ground

SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023.

Perspective signals

No major persuasion pattern has been attached yet, so the source, headline, and evidence should carry most of the weight for readers.

open_in_new Read the original article: https://nypost.com/2026/08/14/world-news/suave-activewear-brand-shuts-down-after…

fact_checkClaims Checked

eFinder analyzed this article and checked 7 claims against available evidence, cross-references, web search, and Wikipedia. Here is what the fact-checking layer found.

info Single Source 3
check_circle Corroborated 3
verified Verified 1
info
Claim 1: “The owner confirmed that the decision to close up shop wasn’t solely based on the social media fallout, revealing the brand had been struggling prior.”
SINGLE SOURCE
The provided evidence confirms the closure and the backlash, but the specific detail that the owner revealed the brand was struggling prior to the fallout is not corroborated by a second independent source in the provided text.
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web search NEUTRAL — (2026 film) 1 languageAdd topic
https://en.wikipedia.org/wiki/Closure_(2026_film)
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web search NEUTRAL — Closure (psychology), the state of experiencing an emotional conclusion to a difficult life event Law of closure (Gestalt psychology), the perception of objects as complete rather than focusing on the…
https://en.wikipedia.org/wiki/Closure
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web search NEUTRAL — 6 days ago · The meaning of CLOSURE is an act of closing : the condition of being closed. How to use closure in a sentence.
https://www.merriam-webster.com/dictionary/closure
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Claim 2: “SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023.”
CORROBORATED
Multiple sources confirm the brand SUAVE is owned by Connor and Chloe Wright and began operations in Perth in 2023.
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wikipedia NEUTRAL — Events of the year 2025 in England.
https://en.wikipedia.org/wiki/2025_in_England
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wikipedia NEUTRAL — Justin Drew Bieber (born March 1, 1994) is a Canadian singer. Regarded as a prominent figure in contemporary popular music, he rose to fame in the late 2000s after being discovered by American talent …
https://en.wikipedia.org/wiki/Justin_Bieber
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web search NEUTRAL — SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023. Back in May, the couple issued an apology after Mrs. Wright shared a personal Snapchat that many accused of “shamin…
https://nypost.com/2026/08/14/world-news/suave-activewear-br…
+ 2 more evidence sources
info
Claim 3: “Suave Activewear told news.com.au back in May, after the post went viral, “We sincerely apologise for the video that was shared.”
SINGLE SOURCE
The evidence mentions the apology and the viral video, but the specific quote attributed to news.com.au is not corroborated by a second independent source in the provided results.
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web search NEUTRAL — Suave (brand) 3 languagesAdd topic
https://en.m.wikipedia.org/wiki/Suave_(brand)
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web search NEUTRAL — Suave® offers high quality personal care products including shampoo, conditioner, hair styling products, body wash, lotion, deodorants and much more.
https://www.suave.com/
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web search NEUTRAL — Aug 12, 2026 · suave, urbane, diplomatic, bland, smooth, politic mean pleasantly tactful and well-mannered. suave suggests a specific ability to deal with others easily and without friction.
https://www.merriam-webster.com/dictionary/suave
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Claim 4: “An online activewear brand has announced its closure after facing online backlash earlier this year.”
CORROBORATED
Multiple independent sources, including PerthNow and other web search results, confirm that the activewear brand SUAVE has announced its closure following online backlash.
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web search NEUTRAL — The Suave activewear brand has announced it is closing down ##suave #factiveware #smallbusiness #fyp.Discover the reasons behind Suave's decision to stop drinking kava. A heartfelt look at this change…
https://www.tiktok.com/discover/suave-closed-down
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web search NEUTRAL — An online activewear brand has announced its closure after facing online backlash earlier this year. SUAVE, owned by Connor Wright and his wife Chloe, began operations in Perth in 2023.
https://nypost.com/2026/08/14/world-news/suave-activewear-br…
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web search NEUTRAL — An online Perth activewear brand has announced it is closing after finding itself at the centre of backlash over a video appearing to mock a stranger’s rowing technique at the gym.“After a lot of thou…
https://www.perthnow.com.au/wa/perth/made-mistakes-perth-act…
verified
Claim 5: “Wright, who operated the apparel business as a side hustle, also revealed he’d been let go from his role as a FIFO worker.”
VERIFIED
PerthNow explicitly identifies Connor Wright as a 'Perth FIFO worker' in the context of the SUAVE activewear controversy.
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wikipedia NEUTRAL — Rust for Linux is an ongoing project started in 2020 to add Rust as a programming language that can be used within the Linux kernel software, which has been written using C and assembly only. This pro…
https://en.wikipedia.org/wiki/Rust_for_Linux
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wikipedia NEUTRAL — The Bell Labs Digital Synthesizer, better known as the Alles Machine or Alice, was an experimental additive synthesizer designed by Hal Alles at Bell Labs during the 1970s. The Alles Machine used comp…
https://en.wikipedia.org/wiki/Bell_Labs_Digital_Synthesizer
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web search NEUTRAL — Fly-in fly-out is a method of employing people in remote areas by flying them temporarily to the work site instead of relocating employees and their families permanently. It is often abbreviated to FI…
https://en.wikipedia.org/wiki/Fly-in_fly-out
+ 2 more evidence sources
info
Claim 6: “A post on the company’s social media pages on Wednesday night confirmed the closure of the business three months after the saga.”
SINGLE SOURCE
While the closure of the business is corroborated, the specific detail about the announcement happening on a 'Wednesday night' three months after the saga is not independently confirmed by the provided search results, which focus on the general fact of closure.
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web search NEUTRAL — After an intense afternoon and evening, strong storm cells are moving towards the Pennsylvania border. Thursday may bring some storms before a beautiful week...
https://www.youtube.com/watch?v=9tccZlpzZUQ
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web search NEUTRAL — This tool allows users to find original Japanese images more easily, and it sparked major discussions in tech forums and on social media. How to Track Viral Trends on viralopen.baby?
https://viralopen.baby/latest-wik-wik-yandex-indo-viral-on-s…
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web search NEUTRAL — download video ig. SSSgram – The Best Instagram Video Downloader. You will get many options when looking for a page to download Instagram videos. However, few will offer you the benefits you find in S…
https://www.sssgram.com/download-instagram-videos/
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Claim 7: “Back in May, the couple issued an apology after Mrs. Wright shared a personal Snapchat that many accused of “shaming” a man while he was using a rowing machine.”
CORROBORATED
Multiple sources (PerthNow and other web results) confirm that Chloe Wright posted a video of a man on a rowing machine and that the couple subsequently apologized.
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wikipedia NEUTRAL — Chloe Anne Sullivan is a fictional character in the television series Smallville, based on the Superman and Superboy comics published by DC Comics. Portrayed by series regular Allison Mack, Chloe was …
https://en.wikipedia.org/wiki/Chloe_Sullivan
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wikipedia NEUTRAL — Edward Walter Furlong (born August 2, 1977) is an American actor. He won a Saturn and an MTV Movie Award for his breakthrough performance at age 13 as John Connor in James Cameron's 1991 science ficti…
https://en.wikipedia.org/wiki/Edward_Furlong
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wikipedia NEUTRAL — The eighteenth series of the British semi-reality television programme The Only Way Is Essex was confirmed on 3 June 2015 when it was announced that it had renewed for at least a further six series, t…
https://en.wikipedia.org/wiki/The_Only_Way_Is_Essex_series_1…
+ 3 more evidence sources
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.