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Apple gets a price target hike from UBS ahead of earnings

Cnbc · · 306 words · By Liz Napolitano
open_in_new Read the original article: https://www.cnbc.com/2026/04/28/apple-gets-a-price-target-hike-from-ubs-ahead-of…

fact_checkFact-Check Results

13 claims extracted and verified against multiple sources including cross-references, web search, and Wikipedia.

info Single Source 8
schedule Pending 3
help Insufficient Evidence 2
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“Apple earnings should be strong as the company continues to roll out personal devices that are popular among consumers despite an ongoing memory supply crunch, according to UBS.”
SINGLE SOURCE
The web search results mention UBS's analysis regarding iPhone demand and memory costs, but none of the provided snippets directly confirm the specific claim that UBS stated Apple's earnings *should be strong* despite a memory supply crunch. The evidence is suggestive but not a direct confirmation of the entire claim.
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web search NEUTRAL — UBS analysts were more cautious about future costs. "Strong iPhone demand was tempered by a ~100 bps quarter-on-quarter deceleration in Services," they wrote. "The direction of the stock over the next…
https://www.proactiveinvestors.com/companies/news/1086594/ap…
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web search NEUTRAL — The analyst suggests these factors could result in earnings per share of approximately $2.70, compared to the firm's current estimate of $2.66, with potential upside driven by strong iPhone ...
https://www.investing.com/news/analyst-ratings/apple-stock-d…
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web search NEUTRAL — UBS has maintained a 'Neutral' rating and $280 price target on Apple (AAPL) ahead of earnings, citing strong early demand for the iPhone 17 but warning of margin pressures from rising memory costs. Th…
https://finance.biggo.com/news/CX-K8JsBe-PiouNm0Nwb
info
“The investment bank raised its price target on shares to $287 from $280, implying 7.2% from Monday's close.”
SINGLE SOURCE
The evidence provided for this claim only contains general information about UBS price target changes for other companies (Tesla, Indian equities) or unrelated Wikipedia entries. There is no evidence found in the provided snippets to corroborate the specific details: raising the price target on Apple from $280 to $287, or the resulting 7.2% increase.
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wikipedia NEUTRAL — UBS Arena is a multi-purpose indoor arena located in Elmont, New York, just outside New York City limits. Opened in 2021, it is the home of the New York Islanders of the National Hockey League (NHL), …
https://en.wikipedia.org/wiki/UBS_Arena
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wikipedia NEUTRAL — The International Finance Centre (abbreviated as IFC) is a skyscraper and integrated commercial development on the Victoria Harbour in Central, Hong Kong. A prominent landmark on Hong Kong Island, The…
https://en.wikipedia.org/wiki/International_Finance_Centre_(…
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wikipedia NEUTRAL — Leading is a British podcast launched in January 2023. Hosted by Alastair Campbell and Rory Stewart, it is a sister podcast of their weekly politics podcast The Rest is Politics. The podcast is produc…
https://en.wikipedia.org/wiki/Leading_(podcast)
+ 3 more evidence sources
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“'Supply chain strength and sustained demand/share gains for the iPhone 17 series should lift iPhone rev up ~20% YoY,' analyst David Vogt said Monday in a note to clients.”
SINGLE SOURCE
The web search results mention projections related to the iPhone 17 and demand, but none of the provided snippets contain the specific quote or data point from 'analyst David Vogt' stating that iPhone revenue should lift by '~20% YoY'. The evidence is related to the topic but does not confirm the specific claim.
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wikipedia NEUTRAL — Batten disease is a fatal disease of the nervous system that typically begins in childhood. Onset of symptoms is usually between 5 and 10 years of age. Often, it is autosomal recessive. It is the comm…
https://en.wikipedia.org/wiki/Batten_disease
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wikipedia NEUTRAL — Kyle Vogt (born 1984 or 1985) is an American technology entrepreneur known for his contributions to autonomous vehicle technology and live-streaming platform technologies. Vogt is a co-founder of Crui…
https://en.wikipedia.org/wiki/Kyle_Vogt
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wikipedia NEUTRAL — Stephen Guy Vogt ( VOTE; born November 1, 1984) is an American professional baseball manager and former catcher and coach who currently serves as the manager for the Cleveland Guardians of Major Leagu…
https://en.wikipedia.org/wiki/Stephen_Vogt
+ 3 more evidence sources
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“Vogt also raised its fiscal third-quarter revenue forecast for Apple by roughly 4% to $102 billion, suggesting 8.5% year-over-year growth.”
SINGLE SOURCE
The web search results contain general articles about Apple's earnings and forecasts, and one snippet mentions 'Vogt expects that Apple’s iPhone revenue for the first fiscal quarter will be $63.8 billion, much higher than his previous forecast of $58 billion,' which relates to forecasting, but none of the provided evidence confirms the specific figures: raising the forecast by roughly 4% to $102 billion, suggesting 8.5% YoY growth.
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wikipedia NEUTRAL — Alfred Vogt (31 October 1879 – 10 December 1943) was a Swiss ophthalmologist, known for his development of techniques for retinoscopy and the surgical management of retinal detachment. Alfred Vogt rec…
https://en.wikipedia.org/wiki/Alfred_Vogt
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wikipedia NEUTRAL — The Marble Collegiate Church, founded in 1628, is one of the oldest continuous Protestant congregations in North America. The congregation, which is part of two denominations in the Reformed tradition…
https://en.wikipedia.org/wiki/Marble_Collegiate_Church
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wikipedia NEUTRAL — Sentimental Value (Norwegian: Affeksjonsverdi) is a 2025 drama film directed by Joachim Trier, who co-wrote it with Eskil Vogt. It follows sisters Nora (Renate Reinsve) and Agnes (Inga Ibsdotter Lille…
https://en.wikipedia.org/wiki/Sentimental_Value
+ 3 more evidence sources
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“The analyst also expects "solid demand in the US and China leading to ~6% revenue growth or $47.4B vs our prior $43.5B [estimate]" for the June quarter.”
SINGLE SOURCE
Similar to Claim 3, the web search results contain forecasting information related to Apple's revenue and demand, but none of the provided evidence confirms the specific projection: 'approximately 6% revenue growth, reaching $47.4 billion (up from a prior estimate of $43.5 billion) due to solid demand in the US and China' attributed to David Vogt.
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wikipedia NEUTRAL — David E. Sanger is an American journalist who is the chief Washington correspondent for The New York Times. He has been writing since 1982, covering foreign policy, globalization, nuclear proliferatio…
https://en.wikipedia.org/wiki/David_E._Sanger
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wikipedia NEUTRAL — Kong: Skull Island is a 2017 American monster film directed by Jordan Vogt-Roberts. It is a reboot of the King Kong franchise and the second film in the Monsterverse franchise. The film stars Tom Hidd…
https://en.wikipedia.org/wiki/Kong:_Skull_Island
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wikipedia NEUTRAL — Alfred Elton van Vogt ( VAN VOHKT; April 26, 1912 – January 26, 2000) was a Canadian-born American science fiction writer. His fragmented, bizarre narrative style influenced later science fiction wr…
https://en.wikipedia.org/wiki/A._E._van_Vogt
+ 3 more evidence sources
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“He added that the bank has also increased its forecast for iPhone units to 50.3 million from 46.5 million due to the smartphone manufacturer's memory driven share gains.”
SINGLE SOURCE
The web search results mention UBS increasing forecasts for other items (gold demand, litigation provisions), but none of the provided evidence confirms the specific forecast increase for iPhone units to 50.3 million from 46.5 million due to memory-driven share gains.
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wikipedia NEUTRAL — UBS is a bank and financial services company headquartered in Zurich, Switzerland. UBS or Ubs may also refer to:
https://en.wikipedia.org/wiki/UBS_(disambiguation)
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wikipedia NEUTRAL — UBS Arena is a multi-purpose indoor arena located in Elmont, New York, just outside New York City limits. Opened in 2021, it is the home of the New York Islanders of the National Hockey League (NHL), …
https://en.wikipedia.org/wiki/UBS_Arena
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wikipedia NEUTRAL — UBS Group AG (stylized simply as UBS) is a Swiss multinational investment bank and financial services firm founded and based in Switzerland, with headquarters in both Zurich and Basel. It holds a stro…
https://en.wikipedia.org/wiki/UBS
+ 3 more evidence sources
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“Apple uses a type of electrical component for storage called random-access memory (RAM) to power its devices, including its recently launched iPhone 17 and MacBook Neo.”
SINGLE SOURCE
One web search result mentions that the 'iPhone 17 Pro... comes with 12 GB of RAM,' and another mentions the 'MacBook Neo.' This provides evidence for RAM usage in Apple devices, but it is only found in the web search results and lacks corroboration from other independent sources or authoritative references.
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web search NEUTRAL — This video about check your iPhone ram uses in real time.
https://www.youtube.com/watch?v=mO0_CX33m68
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web search NEUTRAL — The iPhone 17 Pro and iPhone 17 Pro Max are smartphones developed and marketed by Apple.forward, but that was not the focus for this year.[10] The base iPhone 17 Pro comes with 12 GB of RAM.
https://en.wikipedia.org/wiki/IPhone_17_Pro
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web search NEUTRAL — MacBook Neo 13-inch exterior, closed, Apple logo centered.It includes easy-to-use and powerful features that help you be more productive and creative, Apple Intelligence, and seamless ways to use iPho…
https://www.apple.com/macbook-neo/specs/
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“Those high-power memory components have become harder to obtain as the proliferation of artificial intelligence drives up demand for the hardware.”
SINGLE SOURCE
The web search results provide general definitions of 'Demand' in economics, but none of the provided evidence links the increased demand for high-power memory components specifically to the 'proliferation of artificial intelligence' making them harder to obtain, as claimed.
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web search NEUTRAL — Mar 17, 2026 · Demand is a consumer's willingness to buy something, and demand is generally related to the price that the consumer would have to pay. Generally speaking, demand increases when prices d…
https://www.investopedia.com/terms/d/demand.asp
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web search NEUTRAL — In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. [1][2] In economics "demand" for a commodity is not the same thing…
https://en.wikipedia.org/wiki/Demand
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web search NEUTRAL — demand, claim, require, exact mean to ask or call for something as due or as necessary. demand implies peremptoriness and insistence and often the right to make requests that are to be regarded as com…
https://www.merriam-webster.com/dictionary/demand
help
“But, Apple is showing signs of working through the ongoing supply chain crunch, according to UBS.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results or cross-references to support the claim that UBS reported Apple is showing signs of overcoming the ongoing supply chain crunch.
help
“Apple's ability to secure silicon and memory to meet iPhone demand has resulted in share gains," Vogt wrote.”
INSUFFICIENT EVIDENCE
No evidence was found in the provided search results or cross-references to support the claim that Vogt stated Apple's ability to secure silicon and memory for iPhone demand has led to share gains.
schedule
“To be sure, Vogt kept his neutral rating on shares, suggesting he doesn't see much upside long term.”
PENDING
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“Risks to our Apple thesis include (1) product delays or less innovative offerings, particularly a decline in iPhone unit shipments; (2) macro weakness dampening product demand, especially in China," he wrote.”
PENDING
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“Shares have risen nearly 8% over the past month.”
PENDING
info Disclaimer: This analysis is generated by AI and should be used as a starting point for critical thinking, not as definitive truth. Claims are verified against publicly available sources. Always consult the original article and additional sources for complete context.